Procter & Gamble CEO A.G. Lafley explains why strategy has to be more than an aspiration. For more, see Playing to Win: How Strategy Really Works, by A.G. Lafley and Roger Martin, or, from the HBR archive, his 2009 article, What Only the CEO Can Do.
A.G. Lafley on Strategy’s Tough Choices
Procter & Gamble CEO A.G. Lafley explains why strategy has to be more than an aspiration. For more, see Playing to Win: How Strategy Really Works, by A.G. Lafley and Roger Martin, or, from the HBR archive, his 2009 article, What Only the CEO Can Do.