Lady Gaga made a splash when she announced a partnership with Polaroid at the 2010 International Consumer Electronics Show (CES) in Las Vegas on Thursday.
John Pollock, chief marketing officer of Polaroid, revealed that the over-the-top pop star will enter a long term partnership with Polaroid as the brand’s creative director on a new specialty line of imaging products.
Of course, Gaga’s questionable choice of ensemble was the real talk of the town!
