Goodwill
English
Noun
goodwill (usually uncountable; plural Goodwills)- A favorably disposed attitude toward someone or something.
- (accounting) The value of a business entity not directly attributable to its tangible assets and liabilities. This value derives from factors such as consumer loyalty to the brand.
- (business) A concept used to refer to the ability of an individual or business to exert influence within a community, club, market or another type of group, without having to resort to the use of an asset (such as money or property), either directly or by the creation of a lien.
Verbs for Goodwill
abuse—; cultivate—; dispense—; earn—; enjoy—; evoke—; favor with—; foster—; further—; gain—; grant—; inculcate—; inherit—; merit—; obtain—; pay with—; permit—; procure—; promote—; regard with—; seek—; sell—; solicit—; speak with—; spread—; win—; work for—; —privileges; —wanes.
Antonyms
Thesaurus
acquiescence, advocacy, aegis, agreeableness, alacrity, altruism, amenability, amity, an in, ardor, auspices, backing, beneficence, benevolence, benevolent disposition, bigheartedness, brotherly love, care, championship, charitableness, charity, cheerful consent, comity, compliance, consent, cooperativeness, countenance, custom, dispatch, docility, eagerness, encouragement, enthusiasm, expedition, favor, fellow feeling, flower power, forwardness, friendliness, friendly relations, friendship, gameness, generosity, giving, good graces, good name, good terms, good understanding, grace, guidance, harmony, helpfulness, humanitarianism, interest, kindliness, kindness, love, love of mankind, patronage, philanthropy, pliability, pliancy, promptitude, promptness, rapport, readiness, receptive mood, receptiveness, receptivity, regard, repute, respect, responsiveness, right mood, seconding, sponsorship, sympathy, tolerance, tractability, trade, tutelage, utilitarianism, willingness, zeal, zealousness
