While the rest of the world turned red on Valentine’s Day, students from the Addis Ababa University (AAU) were turning yellow as part of an initiative to empower women.
The Yellow Movement sells flowers donated by flower farms to raise money that will support poor students pay their way through university.
Valentine’s is considered more of a foreign celebration in Ethiopia, and while many young people mark the day with gifts and flowers for their loved ones, some people think the ‘Yellow’ version makes more sense.
The idea for Yellow Movement was sparked in 2011 after two violent attacks on women at AAU. [...] MORE