{"id":750759,"date":"2013-05-09T09:39:53","date_gmt":"2013-05-09T13:39:53","guid":{"rendered":"http:\/\/blandinonbroadband.org\/?p=8577"},"modified":"2013-05-09T09:39:53","modified_gmt":"2013-05-09T13:39:53","slug":"targets-innovative-use-of-social-media","status":"publish","type":"post","link":"https:\/\/mereja.com\/index\/750759","title":{"rendered":"Target\u2019s innovative use of social media"},"content":{"rendered":"<p>Always pleased to see Minnesota companies using social media creatively \u2013 even when it\u2019s a really big Minnesota company. The <a href=\"http:\/\/www.bizjournals.com\/twincities\/morning_roundup\/2013\/05\/target-launches-facebook-focused.html\">Minneapolis St Paul Business Journal<\/a> reports on Target partnering with Facebook on a new social media app\u2026<\/p>\n<blockquote><p><a href=\"http:\/\/www.bizjournals.com\/profiles\/company\/us\/mn\/minneapolis\/target_corp\/2584877\">Target Corp.<\/a>\u00a0is teaming with Facebook for a new digital-sales program, called Cartwheel, that&#8217;s one of the biggest-ever efforts by both companies to bridge the worlds of social media and real-world commerce.<\/p>\n<p><em>Ad Age<\/em> reports on the program, launched by Minneapolis-based Target, <a href=\"http:\/\/adage.com\/article\/digital\/target-teams-facebook-deals-share\/241341\/\">which will let customers select promotional deals at Target through their Facebook accounts.<\/a>\u00a0If they make the buy, their activity is shared with friends through their Facebook news feed.<\/p><\/blockquote>\n<p>On the one hand it\u2019s cool and I always like a bargain, on the other hand I wonder how much I want my friends to see what I\u2019m buying or frankly to know what they\u2019re buying. Apparently they are thinking about that aspect of the project \u2013 but I have to wonder what constitutes a personal purchase. Using their example below, I don\u2019t care if people know I buy underwear \u2013 but no one needs to know about daily purchases of gummi bears. Personal is in the eye of the beholder!<\/p>\n<blockquote><p><em>Ad Age<\/em>\u00a0notes that Cartwheel is similar to a Facebook offering called Beacon, <a href=\"http:\/\/mashable.com\/2009\/09\/19\/facebook-beacon-rip\/\">which was shelved<\/a> after a backlash over privacy. Target seems to have that in mind. Sales of some personal items, such as underwear, won&#8217;t be pushed onto a user&#8217;s news feed, and you can shut the sharing aspect off altogether if you want.<\/p><\/blockquote>\n<br \/>  <a rel=\"nofollow\" href=\"http:\/\/feeds.wordpress.com\/1.0\/gocomments\/blandinonbroadband.wordpress.com\/8577\/\"><img alt=\"\" border=\"0\" src=\"http:\/\/feeds.wordpress.com\/1.0\/comments\/blandinonbroadband.wordpress.com\/8577\/\" \/><\/a> <img data-recalc-dims=\"1\" alt=\"\" border=\"0\" src=\"https:\/\/i0.wp.com\/stats.wordpress.com\/b.gif?resize=1%2C1\" width=\"1\" height=\"1\" \/>","protected":false},"excerpt":{"rendered":"<p>Always pleased to see Minnesota companies using social media creatively \u2013 even when it\u2019s a really big Minnesota company. The Minneapolis St Paul Business Journal reports on Target partnering with Facebook on a new social media app\u2026 Target Corp.\u00a0is teaming with Facebook for a new digital-sales program, called Cartwheel, that&#8217;s one of the biggest-ever efforts [&hellip;]<\/p>\n","protected":false},"author":288,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4821],"tags":[],"class_list":["post-750759","post","type-post","status-publish","format-standard","hentry","category-news"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p9NivD-39j1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/750759","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/users\/288"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/comments?post=750759"}],"version-history":[{"count":0,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/750759\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/media?parent=750759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/categories?post=750759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/tags?post=750759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}