{"id":749261,"date":"2013-05-01T09:44:13","date_gmt":"2013-05-01T13:44:13","guid":{"rendered":"http:\/\/betanews.com\/?p=147143"},"modified":"2013-05-01T09:44:13","modified_gmt":"2013-05-01T13:44:13","slug":"hp-jumps-into-the-greeting-and-gift-card-business","status":"publish","type":"post","link":"https:\/\/mereja.com\/index\/749261","title":{"rendered":"HP jumps into the greeting and gift card business"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" class=\"alignright size-medium wp-image-147158\" title=\"HP card\" src=\"https:\/\/i0.wp.com\/betanews.com\/wp-content\/uploads\/2013\/05\/HP-card-300x233.jpg?resize=300%2C233\" alt=\"\" width=\"300\" height=\"233\" \/>The analysts are telling us that <a href=\"http:\/\/betanews.com\/2013\/03\/04\/pc-shipments-go-from-worse-to-well-you-dont-want-to-know\/\" >PC sales are down<\/a>. They would have us believe that soon we will all be exclusively using tablets and smartphones -- that is <a href=\"http:\/\/betanews.com\/2013\/04\/06\/microsoft-is-nowhere-near-deaths-door\/\" >wrong<\/a> of course, but the computer market slump cannot be argued. With that fact in mind, manufacturers\u00a0like Dell, Asus and Lenovo must look for new revenue streams.<\/p>\n<p>It seems HP is actively pursuing\u00a0this, and today announces a move into the greeting and gift card market. <a href=\"http:\/\/www.twosmiles.com\/\">TwoSmiles<\/a> is a new site that lets customers create a personalized gift at home for their family and friends for any holiday or celebration. The site allows users to choose from artist-created greeting card designs, pick a retailer and gift card amount, and personalize the greeting.<\/p>\n<p>\"TwoSmiles by HP offers hundreds of premium-quality designs to choose from for any occasion or special event, including birthdays, Mother\u2019s Day and graduations. Printing a TwoSmiles card is easy with HP Easy Print: users simply select the printer and paper size then hit print directly from their browser\" the company claims.<\/p>\n<p>Obviously prices vary based on the value of the gift card selected, but it begins at $25. Given that gift cards are a top choice these days -- none of us seems to know what to buy anyone -- this could actually be a viable source of income for the PC manufacturer, as gouging us for ink cartridges\u00a0is apparently not enough.<\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.betanews.com\/~ff\/bn?a=a9XLO4vxY_A:WBwscParuNA:qj6IDK7rITs\"><img src=\"http:\/\/feeds.feedburner.com\/~ff\/bn?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.betanews.com\/~ff\/bn?a=a9XLO4vxY_A:WBwscParuNA:yIl2AUoC8zA\"><img src=\"http:\/\/feeds.feedburner.com\/~ff\/bn?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a>\n<\/div><img src=\"http:\/\/feeds.feedburner.com\/~r\/bn\/~4\/a9XLO4vxY_A\" height=\"1\" width=\"1\"\/>","protected":false},"excerpt":{"rendered":"<p>The analysts are telling us that PC sales are down. They would have us believe that soon we will all be exclusively using tablets and smartphones &#8212; that is wrong of course, but the computer market slump cannot be argued. With that fact in mind, manufacturers\u00a0like Dell, Asus and Lenovo must look for new revenue [&hellip;]<\/p>\n","protected":false},"author":4801,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4821],"tags":[],"class_list":["post-749261","post","type-post","status-publish","format-standard","hentry","category-news"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p9NivD-38UR","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/749261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/users\/4801"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/comments?post=749261"}],"version-history":[{"count":0,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/749261\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/media?parent=749261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/categories?post=749261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/tags?post=749261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}