{"id":748306,"date":"2013-04-25T13:55:43","date_gmt":"2013-04-25T17:55:43","guid":{"rendered":"http:\/\/bgr.com\/?p=465184"},"modified":"2013-04-25T13:55:43","modified_gmt":"2013-04-25T17:55:43","slug":"why-are-apples-margins-shrinking-its-all-about-the-iphone","status":"publish","type":"post","link":"https:\/\/mereja.com\/index\/748306","title":{"rendered":"Why are Apple\u2019s margins shrinking? It\u2019s all about the iPhone"},"content":{"rendered":"<center><a href=\"http:\/\/bgr.com\/2013\/04\/25\/apple-gross-margins-analysis-iphone-465184\/\" class=\"bgr-rss-featured-image bgr-rss-test-class\"><img src=\"http:\/\/i2.wp.com\/boygeniusreport.files.wordpress.com\/2012\/10\/bgr-iphone-5-z-6.jpg?resize=610%2C436\" class=\"attachment-feed_normal wp-post-image\" alt=\"Apple Gross Margins\" title=\"Apple Gross Margins\" width=\"610\" height=\"436\" \/><\/a><\/center>One big reason\u00a0<a href=\"http:\/\/bgr.com\/tag\/apple\">Apple's<\/a> share prices have crashed over the past few months has been the perception that the company's period of remarkable growth has ended and that it has now become <a href=\"http:\/\/bgr.com\/2013\/04\/24\/apple-earnings-analysis-q2-2013-462531\/\">a typical slow-growing tech behemoth<\/a>. The best evidence of this has been the significant decline of Apple's gross margins, which peaked at close to 50% in late 2011 but have now shrunk to 37.5% in <a href=\"http:\/\/bgr.com\/2013\/04\/23\/apple-q2-2013-earnings-financials-460047\/\">the company's most recent quarter<\/a>. The big questions, of course, are why have Apple's gross margins been shrinking and does the company have any hope of returning to its 2011 glory days?<br \/><br \/><a href=\"http:\/\/bgr.com\/2013\/04\/25\/apple-gross-margins-analysis-iphone-465184\/\" class=\"more-link\"><em>Continue reading...<\/em><\/a><img src=\"http:\/\/feeds.feedburner.com\/~r\/TheBoyGeniusReport\/~4\/lfaYjCepH_g\" height=\"1\" width=\"1\"\/>","protected":false},"excerpt":{"rendered":"<p>One big reason\u00a0Apple&#8217;s share prices have crashed over the past few months has been the perception that the company&#8217;s period of remarkable growth has ended and that it has now become a typical slow-growing tech behemoth. The best evidence of this has been the significant decline of Apple&#8217;s gross margins, which peaked at close to [&hellip;]<\/p>\n","protected":false},"author":4809,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4821],"tags":[],"class_list":["post-748306","post","type-post","status-publish","format-standard","hentry","category-news"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p9NivD-38Fs","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/748306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/users\/4809"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/comments?post=748306"}],"version-history":[{"count":0,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/748306\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/media?parent=748306"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/categories?post=748306"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/tags?post=748306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}