{"id":745500,"date":"2013-04-08T18:01:29","date_gmt":"2013-04-08T22:01:29","guid":{"rendered":"http:\/\/gigaom.com\/?p=628847"},"modified":"2013-04-08T18:01:29","modified_gmt":"2013-04-08T22:01:29","slug":"tumblr-updates-its-look-on-android-with-a-path-esque-launcher-button","status":"publish","type":"post","link":"https:\/\/mereja.com\/index\/745500","title":{"rendered":"Tumblr updates its look on Android with a Path-esque launcher button"},"content":{"rendered":"<p><a href=\"http:\/\/staff.tumblr.com\/post\/47465670906\/tumblr-for-android-just-got-a-total-facelift\" >Tumblr launched a fresh new look for its Android app<\/a> on Monday, updating the navigation with a launcher button that pops out all of a user\u2019s different options on mobile \u2014 making the app look a lot more like Path.<\/p> <p>Path <a href=\"http:\/\/gigaom.com\/2013\/03\/06\/at-path-a-quest-for-design-excellence-drove-its-3-0-strategy\/\" >has been noted for its design on mobile<\/a>, and both <a href=\"http:\/\/gigaom.com\/2013\/04\/04\/live-blog-facebooks-new-home-on-android\/\" >Facebook\u2019s Home<\/a> on Android and Tumblr\u2019s new Android design share navigation features with the social network. The new Tumblr navigation lets a user tap on the compose button to bring up a variety of options for blogging:<\/p> <p style=\"text-align:left;\"><a href=\"http:\/\/gigaom.com\/2013\/04\/08\/tumblr-updates-its-look-on-android-with-a-path-esque-launcher-button\/tumblr-update\/\" rel=\"attachment wp-att-628852\"><img data-recalc-dims=\"1\" alt=\"tumblr update\" src=\"http:\/\/gigaom2.files.wordpress.com\/2013\/04\/tumblr-update.gif?w=780\" class=\"size-full wp-image-628852 aligncenter\"><\/a>The company has\u00a0over 200 million visitors per month and 18 billion pageviews, and <a href=\"http:\/\/event.gigaom.com\/paidcontent\/schedule\/?utm_source=tech&#38;utm_medium=editorial&%2338;utm_campaign=intext&%2338;utm_term=628847+tumblr-updates-its-look-on-android-with-a-path-esque-launcher-button&%2338;utm_content=elizakern\" >CEO David\u00a0Karp will be speaking with my colleague Mathew Ingram<\/a> at PaidContent Live\u00a0next week in New York about where the company is headed.\u00a0<a href=\"http:\/\/gigaom.com\/2012\/11\/05\/a-beautiful-design-and-no-jerks-how-tumblr-did-it\/\" >Karp spoke at our Roadmap conference in November<\/a>, where he talked about\u00a0the challenges of good design on the company\u2019s platforms, saying that it comes down to having a team that would personally want to use its own products.<\/p> <p>\u201cGood products are built by people who want to use it themselves,\u201d <a href=\"http:\/\/gigaom.com\/2012\/11\/05\/a-beautiful-design-and-no-jerks-how-tumblr-did-it\/\" >Karp said at the time<\/a>, pointing to Apple\u2019s Steve Jobs and\u00a0<a href=\"http:\/\/gigaom.com\/2012\/11\/05\/instagram-ceo-sandy-was-probably-instagrams-biggest-moment\/\">Instagram\u2019s Kevin Systrom<\/a>\u00a0as examples. Karp also said that for many users, the app\u2019s design serves as a form of self-expression, so it\u2019s crucial for the company to get it right.<\/p> <p style=\"text-align:left;\"><\/p> <br \/> <img data-recalc-dims=\"1\" alt=\"\" border=\"0\" src=\"https:\/\/i0.wp.com\/stats.wordpress.com\/b.gif?resize=1%2C1\" width=\"1\" height=\"1\" \/><p><a href=\"http:\/\/pubads.g.doubleclick.net\/gampad\/jump?iu=\/1008864\/GigaOM_RSS_300x250&#038;sz=300x250&%23038;c=641275\"><img src=\"http:\/\/pubads.g.doubleclick.net\/gampad\/ad?iu=\/1008864\/GigaOM_RSS_300x250&#038;sz=300x250&%23038;c=641275\" \/><\/a><\/p><p><strong>Related research and analysis from GigaOM Pro:<\/strong><br \/>Subscriber content. <a href=\"http:\/\/pro.gigaom.com\/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=628847+tumblr-updates-its-look-on-android-with-a-path-esque-launcher-button&utm_content=elizakern\">Sign up for a free trial<\/a>.<\/p><ul><li><a href=\"http:\/\/pro.gigaom.com\/2013\/01\/mobile-fourth-quarter-2012-analysis\/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=628847+tumblr-updates-its-look-on-android-with-a-path-esque-launcher-button&utm_content=elizakern\">The fourth quarter of 2012 in mobile<\/a><\/li><li><a href=\"http:\/\/pro.gigaom.com\/2012\/04\/flash-analysis-future-opportunities-for-pinterest\/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=628847+tumblr-updates-its-look-on-android-with-a-path-esque-launcher-button&utm_content=elizakern\">Flash analysis: future opportunities for Pinterest<\/a><\/li><li><a href=\"http:\/\/pro.gigaom.com\/2012\/03\/pinterest-reawakens-napster-style-debate-over-copyright\/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=628847+tumblr-updates-its-look-on-android-with-a-path-esque-launcher-button&utm_content=elizakern\">Pinterest reawakens Napster-style debate over copyright<\/a><\/li><\/ul><img data-recalc-dims=\"1\" 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Path has been noted for its design on mobile, and both Facebook\u2019s Home on Android [&hellip;]<\/p>\n","protected":false},"author":4787,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4821],"tags":[],"class_list":["post-745500","post","type-post","status-publish","format-standard","hentry","category-news"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p9NivD-37Wc","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/745500","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/users\/4787"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/comments?post=745500"}],"version-history":[{"count":0,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/745500\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/media?parent=745500"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/categories?post=745500"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/tags?post=745500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}