{"id":744950,"date":"2013-04-04T08:36:31","date_gmt":"2013-04-04T12:36:31","guid":{"rendered":"http:\/\/paidcontent.org\/?p=227086"},"modified":"2013-04-04T08:36:31","modified_gmt":"2013-04-04T12:36:31","slug":"arthur-frommer-buys-travel-guides-back-from-google-to-keep-print-editions-alive","status":"publish","type":"post","link":"https:\/\/mereja.com\/index\/744950","title":{"rendered":"Arthur Frommer buys travel guides back from Google to keep print editions alive"},"content":{"rendered":"<p>Google <a href=\"http:\/\/paidcontent.org\/2012\/08\/13\/google-acquires-frommers\/\">acquired Frommer&#8217;s Travel Guides<\/a> from Wiley in 2012 &#8212; and then, last month, <a href=\"http:\/\/skift.com\/2013\/03\/21\/google-quietly-pulls-plug-on-frommers-print-travel-guidebooks\/\">reportedly decided<\/a> to stop publishing them as print editions. Now Arthur Frommer, the 83-year-old founder of the brand, has bought Frommer&#8217;s back from Google and will continue publishing the travel guides in print and digital editions.<\/p> <p>The AP <a href=\"http:\/\/www.sfgate.com\/news\/article\/Arthur-Frommer-gets-Frommer-brand-back-from-Google-4408127.php\">reported the news<\/a> Wednesday night and quoted Frommer saying, &#8220;It&#8217;s a very happy time for me.\u00a0We will be publishing the Frommer travel guides in ebook and print formats and will also be operating the travel site Frommers.com.&#8221; Google <a href=\"http:\/\/www.engadget.com\/2013\/04\/04\/arthur-frommer-takes-back-brand-from-google-will-keep-guidebook\/\">confirmed the news<\/a> to Engadget, saying, &#8220;We can confirm that we have returned the Frommer&#8217;s brand to its founder and are licensing certain travel content to him.&#8221;<\/p> <p>The purchase price was undisclosed. Google had purchased Frommer&#8217;s from Wiley for a reported $22 million. The travel site Skift <a href=\"http:\/\/skift.com\/2013\/03\/21\/google-quietly-pulls-plug-on-frommers-print-travel-guidebooks\/\">first reported<\/a> that Google would stop publishing the Frommer&#8217;s guides in print.<\/p> <p>Frommer&#8217;s had published over 300 guidebooks since its founding in 1957.<\/p> <br \/> <img data-recalc-dims=\"1\" alt=\"\" border=\"0\" src=\"https:\/\/i0.wp.com\/stats.wordpress.com\/b.gif?resize=1%2C1\" width=\"1\" height=\"1\" \/><p><a href=\"http:\/\/pubads.g.doubleclick.net\/gampad\/jump?iu=\/1008864\/GigaOM_RSS_300x250&#038;sz=300x250&%23038;c=376007\"><img src=\"http:\/\/pubads.g.doubleclick.net\/gampad\/ad?iu=\/1008864\/GigaOM_RSS_300x250&#038;sz=300x250&%23038;c=376007\" \/><\/a><\/p><p><strong>Related research and analysis from GigaOM Pro:<\/strong><br \/>Subscriber content. <a href=\"http:\/\/pro.gigaom.com\/?utm_source=media&utm_medium=editorial&utm_campaign=auto3&utm_term=627368+arthur-frommer-buys-frommers-travel-guides-back-from-google-to-keep-publishing-in-print&utm_content=laurahowen38\">Sign up for a free trial<\/a>.<\/p><ul><li><a href=\"http:\/\/pro.gigaom.com\/2013\/01\/how-new-devices-networks-and-consumer-habits-will-change-the-web-experience\/?utm_source=media&utm_medium=editorial&utm_campaign=auto3&utm_term=627368+arthur-frommer-buys-frommers-travel-guides-back-from-google-to-keep-publishing-in-print&utm_content=laurahowen38\">How to deliver the next-generation web experience<\/a><\/li><li><a href=\"http:\/\/pro.gigaom.com\/2013\/01\/social-fourth-quarter-2012-analysis\/?utm_source=media&utm_medium=editorial&utm_campaign=auto3&utm_term=627368+arthur-frommer-buys-frommers-travel-guides-back-from-google-to-keep-publishing-in-print&utm_content=laurahowen38\">Social fourth-quarter 2012 analysis<\/a><\/li><li><a href=\"http:\/\/pro.gigaom.com\/2013\/01\/cloud-and-data-fourth-quarter-2012-analysis\/?utm_source=media&utm_medium=editorial&utm_campaign=auto3&utm_term=627368+arthur-frommer-buys-frommers-travel-guides-back-from-google-to-keep-publishing-in-print&utm_content=laurahowen38\">The fourth quarter of 2012 in cloud<\/a><\/li><\/ul><img data-recalc-dims=\"1\" width=\"1\" height=\"1\" src=\"https:\/\/i0.wp.com\/gigaom.feedsportal.com\/c\/34996\/f\/646446\/s\/2a552da4\/mf.gif?resize=1%2C1\" border='0'\/><div class='mf-viral'><table border='0'><tr><td valign='middle'><a href=\"http:\/\/share.feedsportal.com\/viral\/sendEmail.cfm?lang=en&title=Arthur+Frommer+buys+travel+guides+back+from+Google+to+keep+print+editions+alive&link=http%3A%2F%2Fpaidcontent.org%2F2013%2F04%2F04%2Farthur-frommer-buys-frommers-travel-guides-back-from-google-to-keep-publishing-in-print%2F\" ><img data-recalc-dims=\"1\" src=\"https:\/\/i0.wp.com\/res3.feedsportal.com\/images\/emailthis2.gif?w=780\" border=\"0\" \/><\/a><\/td><td valign='middle'><a href=\"http:\/\/res.feedsportal.com\/viral\/bookmark.cfm?title=Arthur+Frommer+buys+travel+guides+back+from+Google+to+keep+print+editions+alive&link=http%3A%2F%2Fpaidcontent.org%2F2013%2F04%2F04%2Farthur-frommer-buys-frommers-travel-guides-back-from-google-to-keep-publishing-in-print%2F\" ><img data-recalc-dims=\"1\" src=\"https:\/\/i0.wp.com\/res3.feedsportal.com\/images\/bookmark.gif?w=780\" border=\"0\" \/><\/a><\/td><\/tr><\/table><\/div><br\/><br\/><a href=\"http:\/\/da.feedsportal.com\/r\/161990938601\/u\/49\/f\/646446\/c\/34996\/s\/2a552da4\/a2.htm\"><img src=\"http:\/\/da.feedsportal.com\/r\/161990938601\/u\/49\/f\/646446\/c\/34996\/s\/2a552da4\/a2.img\" border=\"0\"\/><\/a><img width=\"1\" height=\"1\" src=\"http:\/\/pi.feedsportal.com\/r\/161990938601\/u\/49\/f\/646446\/c\/34996\/s\/2a552da4\/a2t.img\" border=\"0\"\/><div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=yCkmnqUO4xc:sb-V8Ix3YWY:yIl2AUoC8zA\"><img src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a>\n<\/div><img src=\"http:\/\/feeds.feedburner.com\/~r\/OmMalik\/~4\/yCkmnqUO4xc\" height=\"1\" width=\"1\"\/>","protected":false},"excerpt":{"rendered":"<p>Google acquired Frommer&#8217;s Travel Guides from Wiley in 2012 &#8212; and then, last month, reportedly decided to stop publishing them as print editions. Now Arthur Frommer, the 83-year-old founder of the brand, has bought Frommer&#8217;s back from Google and will continue publishing the travel guides in print and digital editions. The AP reported the news [&hellip;]<\/p>\n","protected":false},"author":4789,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4821],"tags":[],"class_list":["post-744950","post","type-post","status-publish","format-standard","hentry","category-news"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p9NivD-37Nk","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/744950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/users\/4789"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/comments?post=744950"}],"version-history":[{"count":0,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/744950\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/media?parent=744950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/categories?post=744950"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/tags?post=744950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}