{"id":744662,"date":"2013-04-02T11:30:33","date_gmt":"2013-04-02T15:30:33","guid":{"rendered":"http:\/\/serkadis.com\/index\/?guid=bcd86a057bec982c4e32741a3fa9a41f"},"modified":"2013-04-02T10:44:31","modified_gmt":"2013-04-02T14:44:31","slug":"ten-years-of-news-corp-income-data-in-less-than-a-minute","status":"publish","type":"post","link":"https:\/\/mereja.com\/index\/744662","title":{"rendered":"Ten Years of News Corp. Income Data in Less Than a Minute"},"content":{"rendered":"\n      \n\n      <p>We're posting some of our favorite visualizations as part of this month's <a href=\"http:\/\/hbr.org\/special-collections\/insight\/visualizing-data\">Insight Center on the topic<\/a>. My colleague Dan McGinn <a href=\"http:\/\/blogs.hbr.org\/hbr\/hbreditors\/2013\/03\/what_moleskines_market_position_really.html\">shared his, on Moleskine, last week<\/a>. Here's mine: <\/p>\n\n<p>At my previous job with the PBS series Frontline, my colleague <a href=\"https:\/\/twitter.com\/entropymedia\">Sam Bailey<\/a> and I wanted to answer a couple of questions about Rupert Murdoch's media empire: <a href=\"http:\/\/www.pbs.org\/wgbh\/pages\/frontline\/media\/murdochs-scandal\/how-does-news-corp-make-its-money\/\">How, exactly, does News Corp. make its money<\/a>? And has this changed over time? The answers, we were hoping, might help our readers better understand how Murdoch's beloved, <a href=\"http:\/\/www.pbs.org\/wgbh\/pages\/frontline\/murdochs-scandal\/\">hack-riddled broadsheets<\/a> fit into the rest of his organization. <\/p>\n\n<p>So Sam pulled together some pretty dry-looking data from <a href=\"http:\/\/www.newscorp.com\/investor\/annual_reports.html\">a decade of News Corp. annual reports<\/a> to create this animated treemap. It tells the story of the company's financial priorities and evolution better than a few hundred words or pages of tables ever could (click on the rectangles between FY 2002 and 2011 for speedier viewing):<\/p>\n\n<p><br \/>\n<iframe src=\"http:\/\/www.pbs.org\/wgbh\/pages\/frontline\/.embed\/newscorp.html\" frameborder=\"0\" style=\"border: 0; margin: 0; padding: 0;\" scrolling=\"no\" width=\"580px\" height=\"570px\"><\/iframe><\/p>\n\n<p>It's visual evidence that, indeed, the massive organization had become \"<a href=\"http:\/\/www.nytimes.com\/2012\/02\/26\/world\/europe\/new-sunday-edition-signals-that-murdoch-is-now-fighting-back.html?_r=1&pagewanted=all\">a sports and entertainment company with a newspaper problem<\/a>.\" Whether or not this is good business strategy wasn't necessarily up to us to decide; however, it laid the pure economics of it out in an easy-to-grasp story. What's more, the simple animated transitions helped bring to life year-over-year fluctuations of the various groups' performance in a way that static snapshots of the data could not.<\/p>\n\n<p>While building this was, for us, a journalistic endeavor, this doesn't mean you can't use a treemap to analyze own financial or digital trends over time. Not only can it call attention what you might otherwise have missed; it's also a powerful narrative device for presenting information to others. <\/p>\n\n<div class=\"insight-center\">\n    <div class=\"insight-center-head\" style=\"font-size:18px; line-height:1.1em;\">Visualizing Data<br\/><span style=\"font-size:14px;\">An HBR Insight Center<\/span><\/div>\n    <div class=\"insight-center-img\">\n        <A HREF=\"http:\/\/hbr.org\/special-collections\/insight\/visualizing-data\"><img data-recalc-dims=\"1\" src=\"https:\/\/i0.wp.com\/hbr.org\/hbrg-main\/resources\/images\/special-collections\/insight\/visualizing-data\/357x215-0313-insightcenter-11.jpg?w=780\"><\/A>\n    <\/div>\n    <div class=\"insight-center-list\">\n        <ul>\n<li><a href=\"http:\/\/blogs.hbr.org\/cs\/2013\/03\/when_presenting_your_data_get.html\">When Presenting Your Data, Get to the Point Fast<\/a><\/li>\n<li><a href=\"http:\/\/blogs.hbr.org\/cs\/2013\/03\/when_data_visualization_works--and.html\">When Data Visualization Works &#8212; And When It Doesn't<\/a><\/li>\n<li><a href=\"http:\/\/blogs.hbr.org\/schrage\/2013\/03\/the-question-all-smart-visualizations.html\">The Question All Smart Visualizations Should Ask<\/a><\/li>\n<li><a href=\"http:\/\/blogs.hbr.org\/hbr\/hbreditors\/2013\/03\/what_moleskines_market_position_really.html\">What Moleskine's Market Position Really Looks Like<\/a><\/li>\n        <\/ul>\n    <\/div>\n<\/div>\n      \n   <div class=\"feedflare\">\n<a href=\"http:\/\/feeds.harvardbusiness.org\/~ff\/harvardbusiness?a=yJFJK-c-9Ds:YOvSxUirKTk:yIl2AUoC8zA\"><img src=\"http:\/\/feeds.feedburner.com\/~ff\/harvardbusiness?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.harvardbusiness.org\/~ff\/harvardbusiness?a=yJFJK-c-9Ds:YOvSxUirKTk:bcOpcFrp8Mo\"><img src=\"http:\/\/feeds.feedburner.com\/~ff\/harvardbusiness?d=bcOpcFrp8Mo\" border=\"0\"><\/img><\/a>\n<\/div><img src=\"http:\/\/feeds.feedburner.com\/~r\/harvardbusiness\/~4\/yJFJK-c-9Ds\" height=\"1\" width=\"1\"\/>","protected":false},"excerpt":{"rendered":"<p>We&#8217;re posting some of our favorite visualizations as part of this month&#8217;s Insight Center on the topic. My colleague Dan McGinn shared his, on Moleskine, last week. Here&#8217;s mine: At my previous job with the PBS series Frontline, my colleague Sam Bailey and I wanted to answer a couple of questions about Rupert Murdoch&#8217;s media [&hellip;]<\/p>\n","protected":false},"author":330,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4821],"tags":[],"class_list":["post-744662","post","type-post","status-publish","format-standard","hentry","category-news"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p9NivD-37IG","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/744662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/users\/330"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/comments?post=744662"}],"version-history":[{"count":0,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/744662\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/media?parent=744662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/categories?post=744662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/tags?post=744662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}