{"id":742700,"date":"2013-03-20T16:26:37","date_gmt":"2013-03-20T20:26:37","guid":{"rendered":"http:\/\/gigaom.com\/?p=622539"},"modified":"2013-03-20T16:26:37","modified_gmt":"2013-03-20T20:26:37","slug":"jawbone-brings-its-up-fitness-bracelet-to-android-returns-to-europe","status":"publish","type":"post","link":"https:\/\/mereja.com\/index\/742700","title":{"rendered":"Jawbone brings its UP fitness bracelet to Android, returns to Europe"},"content":{"rendered":"

Nike might not be interested in making its Fuelband fitness app Android-friendly<\/a> (for now). But Jawbone isn’t going to leave Android-bearing health tracking enthusiasts in the lurch.<\/p>

Four months after releasing its new Jawbone UP fitness band<\/a>\u00a0and iOS app, the San Francisco-based company announced on Wednesday that it had launched an app for Android.<\/p>

\u201cEveryone wants to improve upon themselves; we\u2019ve found this to be a fundamental human desire, no matter where a person is starting from or what\u00a0they want to achieve,” Travis Bogard, Jawbone vice president of product management and strategy, said in a statement. “Today marks a big step toward our commitment to help people establish a basis for behavior change by bringing UP to\u00a0everyone who wants to live better lives.”<\/p>

As competition ramps up among companies bringing quantified self-type gadgets to the market, it makes sense that Jawbone doesn’t want to leave Android fans (a sizeable share of smartphone users<\/a>) without an app of their own. Jawbone’s UP, Nike’s Fuelband, the Misfit Shine<\/a>, as well as devices from Fitbit <\/a>(see disclosure below), Striiv <\/a>and FitBug<\/a> all promise wannabe fitness enthusiasts different levels of activity tracking and they all would love to be the stewards of the growing mounds of fitness- and health-related data. Neither Jawbone nor Nike has shared the number of people using their fitness bands but about one year after launching, Nike said that 11 million people were a part of the Nike+ community<\/a>.<\/p>

In addition to launching on Android, Jawbone also said that it had returned to Europe (the company offered its initial UP band <\/a>in the US and Europe as well).<\/p>

Disclosure: Fitbit is backed by True Ventures, a venture capital firm that is an investor in the parent company of this blog, Giga Omni Media. Om Malik, founder of Giga Omni Media, is also a venture partner at True.<\/em><\/p>
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