{"id":741406,"date":"2013-03-12T09:00:40","date_gmt":"2013-03-12T13:00:40","guid":{"rendered":"http:\/\/paidcontent.org\/?p=225787"},"modified":"2013-03-12T09:00:40","modified_gmt":"2013-03-12T13:00:40","slug":"vimeo-on-demand-launches-to-let-creators-charge-for-videos","status":"publish","type":"post","link":"https:\/\/mereja.com\/index\/741406","title":{"rendered":"Vimeo on Demand launches to let creators charge for videos"},"content":{"rendered":"

Online video site Vimeo<\/a> is rolling out tools to let creators charge for their content, the company plans to announce Tuesday at SXSW.<\/p>

The move into paid video distribution is a “natural next step” for Vimeo, CEO Kerry Trainor told me, following the launch of a “tip jar” feature last September<\/a>. The new feature is called “Vimeo on Demand” and is available to creators with Vimeo Pro memberships (which are aimed at professionals, cost $199 a year and offer options like more video storage and HD playback).<\/p>

Creators control price for their videos but have to charge at least $0.99. There’s a 90-10 revenue split after Paypal or credit card transaction fees, with creators taking 90 percent.<\/p>

Creators also control geographic distribution and whether their content is streaming-only or downloadable. They can put it up for sale on Vimeo.com, on their own website, or both. If they choose to enable downloading, the format is DRM-free MP4.<\/p>

YouTube is reportedly planning to start offering subscriptions as an additional monetization vehicle for creators<\/a>. For now, Trainor said, Vimeo isn’t looking at any type of subscription offering: “The feature is targeted toward the creator, and there are no plans for a viewer package.”<\/p>
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