{"id":740136,"date":"2013-03-01T13:08:17","date_gmt":"2013-03-01T18:08:17","guid":{"rendered":"http:\/\/gigaom.com\/2013\/03\/01\/telefonicas-tu-go-shows-that-finally-a-telco-has-figured-out-the-value-of-the-app\/"},"modified":"2013-03-01T13:08:17","modified_gmt":"2013-03-01T18:08:17","slug":"telefonicas-tu-go-shows-that-finally-a-telco-has-figured-out-the-value-of-the-app-2","status":"publish","type":"post","link":"https:\/\/mereja.com\/index\/740136","title":{"rendered":"Telefonica’s Tu Go shows that, finally, a telco has figured out the value of the app"},"content":{"rendered":"

Reblogged from GigaOM:<\/a><\/p>

Mobile carriers have been fighting against so-called over-the-top (OTT) communications apps for quite some time now. These are generally third-party apps we're talking about here, that are called \"OTT\" because they run on top of the carriers' data services.<\/p>

The carriers hate OTT apps because \u2013 they claim \u2013 they don't make any money off them. This is nonsense, of course: when they're not being blocked or throttled by the operators, the use of these apps drives the sales of new devices, and of the data services themselves.<\/p> <\/div>

Read more…<\/span> 399 more words<\/a><\/p><\/div><\/div>

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