{"id":739036,"date":"2013-02-22T11:12:09","date_gmt":"2013-02-22T16:12:09","guid":{"rendered":"http:\/\/www.webpronews.com\/?p=218280"},"modified":"2013-02-22T11:12:09","modified_gmt":"2013-02-22T16:12:09","slug":"the-latest-in-googles-plot-against-groupon","status":"publish","type":"post","link":"https:\/\/mereja.com\/index\/739036","title":{"rendered":"The Latest In Google\u2019s Plot Against Groupon"},"content":{"rendered":"

Google has released a new Offers format for AdWords ads. Larry Kim, CTO of Wordstream, who was an early Google partner on Enhanced Campaigns shared this screen cap with us: <\/p>\n

\"Google<\/center><\/p>\n

Kim calls it “Google’s plan to kill Groupon,” and says these ads matter because:<\/p>\n

1) Way better deal than Groupon who requires 50-90% discounted pricing, then takes 50% of that for themselves.<\/p>\n

2) Advertisers can track this. Local businesses can connect the dots between online marketing and in-store purchases. Not possible before!<\/p>\n

3) I think they’ll be rolling this out on Google Maps. Local Deals + Google Maps = perfect match!<\/em><\/p>\n

Kim Discusses the ads more in his own blog post<\/a>. <\/p>\n

\n<\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a>\n<\/div>","protected":false},"excerpt":{"rendered":"

Google has released a new Offers format for AdWords ads. Larry Kim, CTO of Wordstream, who was an early Google partner on Enhanced Campaigns shared this screen cap with us: Kim calls it “Google’s plan to kill Groupon,” and says these ads matter because: 1) Way better deal than Groupon who requires 50-90% discounted pricing, […]<\/p>\n","protected":false},"author":288,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4821],"tags":[],"class_list":["post-739036","post","type-post","status-publish","format-standard","hentry","category-news"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p9NivD-36fW","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/739036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/users\/288"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/comments?post=739036"}],"version-history":[{"count":0,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/739036\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/media?parent=739036"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/categories?post=739036"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/tags?post=739036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}