{"id":737422,"date":"2013-02-06T10:47:22","date_gmt":"2013-02-06T15:47:22","guid":{"rendered":"http:\/\/gigaom.com\/?p=607904"},"modified":"2013-02-06T10:47:22","modified_gmt":"2013-02-06T15:47:22","slug":"urban-airship-raises-25m-to-push-its-messaging-message","status":"publish","type":"post","link":"https:\/\/mereja.com\/index\/737422","title":{"rendered":"Urban Airship raises $25M to push its messaging message"},"content":{"rendered":"

In-app push messaging specialist Urban Airship bulked up its wallet with $25 million in new funds, raised from August Capital and its previous investors\u00a0Foundry Group, Intel Capital, True Ventures and Verizon (see disclosures). The new round brings Airship\u2019s total funding to $46.6 million.<\/p>

The extra cash should come in handy if Airship plans to continue its acquisition spree of late. In December the Portland, Ore.,-based startup bought up fellow True Ventures company Tello<\/a> so it could expand its marketing and branding business into Apple\u2019s Passbook digital wallet. In October, Airship acquired SimpleGeo<\/a>, adding a location-aware component to its push messaging platform. Though Airship didn’t mention anything about additional acquisitions, it did say it would use the funds to expand internationally.<\/p>

Airship technology delivers the in-app and background push notifications for more than 20,000 brands with an app-store presence<\/a>. Airship, for instance, powers the sports score and news updates across ESPN\u2019s family of apps.<\/p>

Disclosure<\/b>:\u00a0Urban Airship and Tello are both backed by True Ventures, a venture capital firm that is an investor in the parent company of this blog, Giga Omni Media. Om Malik, the founder of Giga Omni Media, is also a venture partner at True.<\/i><\/p>
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