{"id":728829,"date":"2010-05-18T12:34:02","date_gmt":"2010-05-18T16:34:02","guid":{"rendered":"http:\/\/blogs.discovermagazine.com\/loom\/?p=2940"},"modified":"2010-05-18T12:34:02","modified_gmt":"2010-05-18T16:34:02","slug":"a-yardstick-for-the-nose-the-loom","status":"publish","type":"post","link":"https:\/\/mereja.com\/index\/728829","title":{"rendered":"A Yardstick For The Nose | The Loom"},"content":{"rendered":"<p><a rel=\"nofollow\"  href=\"https:\/\/i0.wp.com\/blogs.discovermagazine.com\/loom\/files\/2010\/05\/nickel-nose.png\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-2941\" title=\"nickel nose\" src=\"https:\/\/i0.wp.com\/blogs.discovermagazine.com\/loom\/files\/2010\/05\/nickel-nose.png?resize=220%2C177\" alt=\"nickel nose\" width=\"220\" height=\"177\"\/><\/a><a rel=\"nofollow\"  href=\"http:\/\/discovermagazine.com\/2010\/may\/17-the-brain-first-yardstick-for-measuring-smells\">My newest column<\/a> for <em>Discover<\/em> is about that strangest of the senses, smell. An odor can be an overwhelming experience, and yet it&#8217;s often impossible to put that experience into words. In fact, we&#8217;re terrible at naming smells, despite being exquisitely sensitive to the differences between them. I take a look at some recent research that may bring us closer to resolving this paradox, with the invention of the first yardstick for the nose&#8211;a simple measurement of odor molecules that reveals a lot about how pleasant or vile we find them. Not only might it help us understand our own noses, but it may even let us build <a rel=\"nofollow\"  href=\"http:\/\/www.ploscompbiol.org\/article\/info:doi\/10.1371\/journal.pcbi.1000740\">electronic noses<\/a> to sniff for things we don&#8217;t want to stick our own noses in. <a rel=\"nofollow\"  href=\"http:\/\/discovermagazine.com\/2010\/may\/17-the-brain-first-yardstick-for-measuring-smells\">Check it out<\/a>.<\/p>\n<p><a rel=\"nofollow\"  href=\"http:\/\/feedads.g.doubleclick.net\/~a\/bEcVQ18d8YzXQ8uPP7PGjSjx8Rw\/0\/da\"><img decoding=\"async\" src=\"http:\/\/feedads.g.doubleclick.net\/~a\/bEcVQ18d8YzXQ8uPP7PGjSjx8Rw\/0\/di\" border=\"0\" ismap><\/a><br \/>\n<a rel=\"nofollow\"  href=\"http:\/\/feedads.g.doubleclick.net\/~a\/bEcVQ18d8YzXQ8uPP7PGjSjx8Rw\/1\/da\"><img decoding=\"async\" src=\"http:\/\/feedads.g.doubleclick.net\/~a\/bEcVQ18d8YzXQ8uPP7PGjSjx8Rw\/1\/di\" border=\"0\" ismap><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/Loom\/~4\/T-mjx4BvlD0\" height=\"1\" width=\"1\"\/><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/DiscoverMag\/~4\/6OgTQ5xN2po\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>My newest column for Discover is about that strangest of the senses, smell. An odor can be an overwhelming experience, and yet it&#8217;s often impossible to put that experience into words. In fact, we&#8217;re terrible at naming smells, despite being exquisitely sensitive to the differences between them. I take a look at some recent research [&hellip;]<\/p>\n","protected":false},"author":657,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4821],"tags":[],"class_list":["post-728829","post","type-post","status-publish","format-standard","hentry","category-news"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p9NivD-33Bj","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/728829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/users\/657"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/comments?post=728829"}],"version-history":[{"count":0,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/728829\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/media?parent=728829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/categories?post=728829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/tags?post=728829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}