{"id":723313,"date":"2010-04-25T14:11:54","date_gmt":"2010-04-25T18:11:54","guid":{"rendered":"tag:consumerist.com,2010:\/\/1.10004954"},"modified":"2010-04-25T14:09:26","modified_gmt":"2010-04-25T18:09:26","slug":"middle-aged-women-rule-online-marketplace","status":"publish","type":"post","link":"https:\/\/mereja.com\/index\/723313","title":{"rendered":"Middle-Aged Women Rule Online Marketplace"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/consumerist.com\/assets_c\/2010\/04\/permuto-thumb-350x332-39693.jpg?w=780\">         <\/p>\n<p>Unlike meatspace malls, you can&#8217;t scope out the other shoppers when you&#8217;re browsing the online aisles. But thanks to this handy infographic from Permuto Discoveries, the truth is out: virtual malls are dominated by middle-aged white women with household incomes of $65K. Yeah, it&#8217;s Paramus without the blue laws.<\/p>\n<p>Actually, the real news in the infographic is that, unlike back in the last century, when online shopping was still considered something geeky, it&#8217;s now about as mainstream as Costco. Almost 50% of all Americans shop online, and 88% of online shoppers have bought something online in the last six months. Revenue for online merchants is over $34 billion a year, up 500% from the end of the last century. <\/p>\n<p><a href=\"http:\/\/www.permuto.com\/blog\/2010\/04\/23\/whos-shopping-online\/\" >Who&#8217;s Shopping Online?<\/a> [Permuto Discoveries]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unlike meatspace malls, you can&#8217;t scope out the other shoppers when you&#8217;re browsing the online aisles. But thanks to this handy infographic from Permuto Discoveries, the truth is out: virtual malls are dominated by middle-aged white women with household incomes of $65K. Yeah, it&#8217;s Paramus without the blue laws. Actually, the real news in the [&hellip;]<\/p>\n","protected":false},"author":2760,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4821],"tags":[],"class_list":["post-723313","post","type-post","status-publish","format-standard","hentry","category-news"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p9NivD-32al","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/723313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/users\/2760"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/comments?post=723313"}],"version-history":[{"count":0,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/723313\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/media?parent=723313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/categories?post=723313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/tags?post=723313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}