{"id":722889,"date":"2010-04-23T17:34:36","date_gmt":"2010-04-23T21:34:36","guid":{"rendered":"http:\/\/blogs.discovermagazine.com\/discoblog\/?p=8888"},"modified":"2026-10-04T12:26:49","modified_gmt":"2026-10-04T16:26:49","slug":"fast-food-news-it-boosts-impatience-and-what-trumps-kfcs-double-down-discoblog","status":"publish","type":"post","link":"https:\/\/mereja.com\/index\/722889","title":{"rendered":"Fast Food News: It Boosts Impatience, and What Trumps KFC\u2019s Double Down? | Discoblog"},"content":{"rendered":"<p>It&#8217;s a common nutritional fail&#8211;you pledge to make a nice, fresh home-cooked meal, but get impatient and opt for fast food instead. Now, new research suggests that &#8216;we are how we eat&#8217; and that the mere thought of fast food can result in general impatience. Researchers from the University of Toronto conducted a series of experiments in which they showed volunteers logos from several fast-food chains or asked them to recall the last time they&#8217;d visited, writes Scientific American.<br \/>\nAnd they found that folks who had thought about fast food would then read faster, even though no one told them to hurry. And they also expressed a preference for time-saving products, like shampoo plus conditioner. And they tended to opt for immediate rewards, like getting a small cash payment right away rather than waiting a week for a larger sum.<br \/>\nLooking at the results, the researchers conclude that a fast-food lifestyle may not only impacts people&#8217;s waistlines, but may also have a far-reaching and often unconscious impact on their behavior. In other fast-food news, over the last couple of days the American people have been simultaneously horrified and fascinated by KFCs new Double Down sandwich&#8211;which is two pieces of fried chicken sandwiching a bunch &#8230;<\/p>\n<p><a rel=\"nofollow\"  href=\"http:\/\/feedads.g.doubleclick.net\/~a\/0i0-4bH2GGToHPXf-jWfp_dKigQ\/0\/da\"><img decoding=\"async\" src=\"http:\/\/feedads.g.doubleclick.net\/~a\/0i0-4bH2GGToHPXf-jWfp_dKigQ\/0\/di\" border=\"0\" ismap><\/a><br \/>\n<a rel=\"nofollow\"  href=\"http:\/\/feedads.g.doubleclick.net\/~a\/0i0-4bH2GGToHPXf-jWfp_dKigQ\/1\/da\"><img decoding=\"async\" src=\"http:\/\/feedads.g.doubleclick.net\/~a\/0i0-4bH2GGToHPXf-jWfp_dKigQ\/1\/di\" border=\"0\" ismap><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/DiscoverMag\/~4\/uSO_PxU8AII\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s a common nutritional fail&#8211;you pledge to make a nice, fresh home-cooked meal, but get impatient and opt for fast food instead. Now, new research suggests that &#8216;we are how we eat&#8217; and that the mere thought of fast food can result in general impatience. Researchers from the University of Toronto conducted a series of [&hellip;]<\/p>\n","protected":false},"author":657,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4821],"tags":[],"class_list":["post-722889","post","type-post","status-publish","format-standard","hentry","category-news"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p9NivD-323v","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/722889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/users\/657"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/comments?post=722889"}],"version-history":[{"count":1,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/722889\/revisions"}],"predecessor-version":[{"id":824483,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/722889\/revisions\/824483"}],"wp:attachment":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/media?parent=722889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/categories?post=722889"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/tags?post=722889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}