{"id":719672,"date":"2010-04-19T09:33:00","date_gmt":"2010-04-19T13:33:00","guid":{"rendered":"e2249889-c78b-43e3-9643-b1d7d4aa587b:425131"},"modified":"2010-04-19T09:33:00","modified_gmt":"2010-04-19T13:33:00","slug":"sony-ericsson-earns-first-profit-in-almost-two-years","status":"publish","type":"post","link":"https:\/\/mereja.com\/index\/719672","title":{"rendered":"Sony Ericsson earns first profit in almost two years"},"content":{"rendered":"<p>Most conversations about smartphones these days seem to start and end with either Apple&#39;s iPhone or Research in Motion&#39;s BlackBerry. But in case anybody has forgotten, old guard phone makers such as Sony Ericsson are still around.<\/p>\n<p>Mark Sue, analyst with RBC Capital Markets, took a look at the first quarter 2010 results of Sony Ericsson (a joint venture between <a href=\"http:\/\/www.financialpost.com\/markets\/company\/index.html?symbol=SNE&amp;id=284800\" >Sony<\/a> and <a href=\"http:\/\/www.financialpost.com\/markets\/company\/index.html?symbol=ERIC&amp;id=262622\" >LM Ericsson Telephone Co.<\/a>) and found some reason for optimism.<\/p>\n<p>&quot;Sony Ericsson lost quite a bit of market share during the March quarter in terms of units but sold these lower units at higher prices helping this struggling venture to turn a profit,&quot; Mr. Sue said in a note.<\/p>\n<p>During the quarter, the company shipped 10.5 million devices, far short of Mr. Sue&#39;s forecast of 14 million and consensus 13.1 million units. However, Sony Ericsson actually returned to profitability for the first time in almost two years, earning 21-million euros.<\/p>\n<p>The rebound comes on the heels of a &quot;much-needed&quot; restructuring and new product portfolio, including some new smartphones, he said.<\/p>\n<p>&quot;Despite the unit share loss in the mid-to-low end, Sony Ericsson is enjoying a promising reception for its Xperia X10 and Vivaz smartphones,&quot; Mr. Sue said. &quot;Similar to Motorola, HTC and others Sony Ericsson is making a big bet on Android.&quot;<\/p>\n<p>It&#39;s enough to pull the struggling joint Japanese-Swedish venture into a tie with Motorola for fifth with about 3.8% market share, trailing Nokia, Samsung, LG and Research in Motion, he said. <\/p>\n<p>Mr. Sue maintains a Sector Perform rating with a price target of US$12 for LM Ericson, listed on the NASDAQ.<\/p>\n<p><a href=\"mailto:erlam@nationalpost.com\">Eric Lam<\/a> <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/network.nationalpost.com\/NP\/aggbug.aspx?PostID=425131\" width=\"1\" height=\"1\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most conversations about smartphones these days seem to start and end with either Apple&#39;s iPhone or Research in Motion&#39;s BlackBerry. But in case anybody has forgotten, old guard phone makers such as Sony Ericsson are still around. Mark Sue, analyst with RBC Capital Markets, took a look at the first quarter 2010 results of Sony [&hellip;]<\/p>\n","protected":false},"author":2957,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4821],"tags":[],"class_list":["post-719672","post","type-post","status-publish","format-standard","hentry","category-news"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p9NivD-31dC","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/719672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/users\/2957"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/comments?post=719672"}],"version-history":[{"count":0,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/719672\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/media?parent=719672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/categories?post=719672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/tags?post=719672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}