{"id":716595,"date":"2010-04-14T16:00:10","date_gmt":"2010-04-14T20:00:10","guid":{"rendered":"tag:contentnext.com,2010-04-14:article\/419-att-ends-marketing-spat-with-verizon-no-more-luke-wilson-ads"},"modified":"2010-04-14T16:00:10","modified_gmt":"2010-04-14T20:00:10","slug":"att-ends-marketing-spat-with-verizon-no-more-luke-wilson-ads","status":"publish","type":"post","link":"https:\/\/mereja.com\/index\/716595","title":{"rendered":"AT&T Ends Marketing Spat With Verizon; No More Luke Wilson Ads"},"content":{"rendered":"

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\n\t\t\t\t\t\t\t\t\t\"Luke
\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/p>\n

AT&T (NYSE: T<\/a>) is walking away from an advertising battle with Verizon Wireless that ignited last year when Verizon created the clever tagline, “There’s a Map for That,” and poked fun at AT&T’s 3G coverage.<\/p>\n

AT&T responded<\/a> by launching a series of commercials featuring Luke Wilson<\/a> that defended its network coverage and criticized Verizon’s network for not being able to simultaneously make phone calls and surf the internet at the same time. <\/p>\n

Verizon’s commercials were largely deemed a success, while AT&T’s response seemed a bit rushed. Now, AT&T is refining its commercials with a new campaign called “Rethink Possible,” which avoids tearing down its top competitor, reports AP<\/a>. The new campaign debuted last weekend during the Masters golf tournament.\n<\/p>\n

AT&T’s new campaign features five ads that are describes as “whimsical fantasy” with childlike drawings prancing through a city. The voiceovers tell people to “Explore, try, do.” <\/p>\n

Verizon Wireless says it has no plans to change the way it is advertising to consumers, which begs the question: is it winning the battle? AT&T definitely didn’t win the lawsuit against Verizon Wireless, which claimed that it was falsely depicting its network coverage. Rather, the two companies agreed<\/a> to drop the cases late last year.\n<\/p>\n

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