{"id":708566,"date":"2010-04-04T10:32:00","date_gmt":"2010-04-04T14:32:00","guid":{"rendered":"http:\/\/www.autoblog.com\/2010\/04\/04\/stuck-in-park-smart-trying-to-rejuvinate-brand-with-foil-sti\/"},"modified":"2010-04-04T10:32:00","modified_gmt":"2010-04-04T14:32:00","slug":"stuck-in-park-smart-trying-to-rejuvinate-brand-with-foil-stickers","status":"publish","type":"post","link":"https:\/\/mereja.com\/index\/708566","title":{"rendered":"Stuck in Park: Smart trying to rejuvinate brand with… foil stickers"},"content":{"rendered":"

Filed under: Aftermarket<\/a>, Smart<\/a>, Specialty<\/a><\/p>\n

\"Smart<\/a><\/p>\n

Smart ForTwo with accessory stickers – click above for high-res image gallery<\/small><\/em><\/strong><\/div>\n

\nAny press release dated April 1 is a potential disinformation landmine, but news of Smart’s latest attempt to make the ForTwo enticing seems legit. The diminutive Smart ForTwo has fallen on its face in the North American market, down 61 percent<\/a> this March versus last year, and judging from the latest bit of groundbreaking marketing from Smart’s UK outpost, the word is out that there’s not much “there” there. <\/p>\n

Adding stickers and interior customization options to a car that’s having a tough time in the marketplace is the auto sales equivalent of adding a cute kid to the cast of a failing sitcom. Smart has gone there by collaborating with Germany’s Timo Wuerz to design new foil stickers for the ForTwo’s Tridion safety cell. Patterns include skylines, stars, and flowers. Everybody w00t as you tweet the news. Brabus has been sucked into it, too, affixing its name to a carbon fiber-look applique package for the interior. There’s a Brabus LED daytime running light package as well, that’s actually a functional option. <\/p>\n

Stickers can’t do a thing about the dismal driving experience the thing exhibits in U.S. trim, though. At least it’ll look extra trendy parked nose-in to the curb somewhere. Press release posted after the jump. <\/em><\/p>\n

\n

Gallery: Smart stickers<\/a><\/strong><\/p>\n

\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a><\/div>\n

\n[Source: Smart]<\/p>\n

Continue reading Stuck in Park: Smart trying to rejuvinate brand with… foil stickers<\/em><\/a><\/p>\n

Stuck in Park: Smart trying to rejuvinate brand with… foil stickers<\/a> originally appeared on Autoblog<\/a> on Sun, 04 Apr 2010 09:32:00 EST. Please see our terms for use of feeds<\/a>.<\/p>\n

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Permalink<\/a> | Email this<\/a> | Comments<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Filed under: Aftermarket, Smart, Specialty Smart ForTwo with accessory stickers – click above for high-res image gallery Any press release dated April 1 is a potential disinformation landmine, but news of Smart’s latest attempt to make the ForTwo enticing seems legit. The diminutive Smart ForTwo has fallen on its face in the North American market, […]<\/p>\n","protected":false},"author":288,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4821],"tags":[],"class_list":["post-708566","post","type-post","status-publish","format-standard","hentry","category-news"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p9NivD-2Yku","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/708566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/users\/288"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/comments?post=708566"}],"version-history":[{"count":0,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/708566\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/media?parent=708566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/categories?post=708566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/tags?post=708566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}