{"id":702730,"date":"2010-03-27T07:37:59","date_gmt":"2010-03-27T11:37:59","guid":{"rendered":"tag:typepad.com,2003:post-6a00d834519bc269e20133ec416523970b"},"modified":"2010-03-27T07:38:27","modified_gmt":"2010-03-27T11:38:27","slug":"ultimate-fighting-championship-is-coming-to-a-theater-near-you","status":"publish","type":"post","link":"https:\/\/mereja.com\/index\/702730","title":{"rendered":"Ultimate Fighting Championship is coming to a theater near you"},"content":{"rendered":"<p><a href=\"http:\/\/brandmediaweek.typepad.com\/.a\/6a00d834519bc269e20133ec416362970b-pihttp:\/\/www.brandfreak.com\/2010\/03\/ultimate-fighting-championship-is-coming-to-a-theater-near-you.html\" style=\"float: right;\"><img decoding=\"async\" alt=\"Ufc\" class=\"asset asset-image at-xid-6a00d834519bc269e20133ec416362970b \" src=\"http:\/\/brandmediaweek.typepad.com\/.a\/6a00d834519bc269e20133ec416362970b-300wi\" style=\"width: 300px; margin: 0px 0px 5px 5px;\"><\/img><\/a><\/p>\n<p><em>How to Train Your Dragon<\/em>, the latest 3-D spectacle, isn&#8217;t the only entertainment rumbling at the multiplex this weekend. Ultimate Fighting Championship, for the first time, will air a live welterweight fight Saturday night in 300 AMC, Regal and other movie-theater chains via a deal with NCM Fathom. UFC 111: St. Pierre vs. Hardy is scheduled for 10 p.m. ET. The UFC, which stages about a dozen pay-per-view events each year for cable and satellite distribution, has pummeled its young male target with marketing for the new venture. There have been trailers on 7,500 screens, e-mail blasts to half a million UFC fans, Google and Yahoo! search-engine marketing, video clips in 600 sports clubs, theater posters, college-newspaper ad buys and grassroots outreach to 500-plus mixed martial arts clubs. The pact calls for more UFC events this year with NCM Fathom, which has screened everything from operas and faith-based movies to Golden Boy Promotions&#8217; pro boxing. <a href=\"http:\/\/www.ncm.com\/Fathom\/Sports\/event\/UFC_PierrevsHardy.aspx\" >More info here.<\/a><\/p>\n<p>\u2014Posted by T.L. Stanley<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to Train Your Dragon, the latest 3-D spectacle, isn&#8217;t the only entertainment rumbling at the multiplex this weekend. Ultimate Fighting Championship, for the first time, will air a live welterweight fight Saturday night in 300 AMC, Regal and other movie-theater chains via a deal with NCM Fathom. UFC 111: St. Pierre vs. Hardy is [&hellip;]<\/p>\n","protected":false},"author":2510,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4821],"tags":[],"class_list":["post-702730","post","type-post","status-publish","format-standard","hentry","category-news"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p9NivD-2WOm","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/702730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/users\/2510"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/comments?post=702730"}],"version-history":[{"count":0,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/702730\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/media?parent=702730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/categories?post=702730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/tags?post=702730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}