{"id":702040,"date":"2010-03-26T11:55:17","date_gmt":"2010-03-26T15:55:17","guid":{"rendered":"tag:typepad.com,2003:post-6a00d834519bc269e20133ec3cb5d8970b"},"modified":"2010-03-26T11:55:36","modified_gmt":"2010-03-26T15:55:36","slug":"leave-the-world-a-better-place-says-cremation-companys-pitch","status":"publish","type":"post","link":"https:\/\/mereja.com\/index\/702040","title":{"rendered":"Leave the world a better place, says cremation company’s pitch"},"content":{"rendered":"

\"Neptune-small\"<\/img><\/a><\/p>\n

Let’s all contemplate our mortality, shall we? And this question: Just what kind of dead guy will you be\u2014the afterlife version of a Hummer, resting under a giant marble monument to your fabulousness, or an eco-friendly pile of ashes that can easily fit into an old flower vase? If you’re interested in the latter, the Neptune Society would like a word. For the first time ever, the country’s largest independent cremation company has launched an ad campaign in USA Today<\/em> with the tagline: "Think outside the wooden box!" See the full ad here.<\/a> I’m still trying to decide if that’s the best use of marketing jargon ever or the worst. The marketer, aiming to take advantage of a steady uptick in cremations, will run the print ad once a month for the rest of the year. It has the industry stock-in-trade language about planning your great getaway now so your grieving relatives don’t have to do it later and saving money by choosing cremation over old-school funeral services. But the hat tip to the environment, referenced in the "Leave the world a better place" kicker? Smart and zeitgeist-y! So there you have it. No matter how green you think you are, apparently pushing up daisies doesn’t reduce your carbon footprint.<\/p>\n

\u2014Posted by T.L. Stanley<\/p>\n","protected":false},"excerpt":{"rendered":"

Let’s all contemplate our mortality, shall we? And this question: Just what kind of dead guy will you be\u2014the afterlife version of a Hummer, resting under a giant marble monument to your fabulousness, or an eco-friendly pile of ashes that can easily fit into an old flower vase? If you’re interested in the latter, the […]<\/p>\n","protected":false},"author":2510,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4821],"tags":[],"class_list":["post-702040","post","type-post","status-publish","format-standard","hentry","category-news"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p9NivD-2WDe","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/702040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/users\/2510"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/comments?post=702040"}],"version-history":[{"count":0,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/702040\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/media?parent=702040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/categories?post=702040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/tags?post=702040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}