{"id":699509,"date":"2010-03-24T10:19:00","date_gmt":"2010-03-24T14:19:00","guid":{"rendered":"http:\/\/37signals.com\/svn\/posts\/2230-behind-the-scenes-basecamp-to-do-email-design"},"modified":"2010-03-24T10:19:00","modified_gmt":"2010-03-24T14:19:00","slug":"behind-the-scenes-basecamp-to-do-email-design","status":"publish","type":"post","link":"https:\/\/mereja.com\/index\/699509","title":{"rendered":"Behind the scenes: Basecamp to-do email design"},"content":{"rendered":"<p>I&#8217;d like to share the design process that went on behind the scenes for the recent <a href=\"http:\/\/basecamphq.com\/?source=svn_post\">Basecamp<\/a> email redesign. In this case we started at one point and wound up with a very different design in the end.<\/p>\n<p>All of the conversations happened with me, Jason Fried, and Ryan Singer in our <a href=\"http:\/\/campfirenow.com\/?source=svn_post\">Campfire<\/a> chat room. I would upload a design to the room and Jason and Ryan would give feedback. This process lasted for 1 day &mdash; start to finish.<\/p>\n<p>I created many different iterations during this process. Here I&#8217;m showing the main shifts, so you&#8217;ll see &#8220;Version 2&#8221; followed by &#8220;Version 6&#8221;. You&#8217;re not missing anything.<\/p>\n<p><strong>Original plain text<\/strong><br \/>\nWe still send this out if you don&#8217;t want to get <span class=\"caps\">HTML<\/span>.<br \/>\n<img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/37assets\/svn\/382-bc-todo-email-0.png?w=780\" \/><\/p>\n<p><strong>Version 1<\/strong><br \/>\nHere I tried to emulate the actual to-do page in Basecamp.<br \/>\n<img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/37assets\/svn\/376-bc-todo-email-1.png?w=780\" \/><\/p>\n<p><strong>Version 2<\/strong><br \/>\nJason thought the checkbox in the email was confusing. If you finished the to-do would you click this checkbox? The checkbox wasn&#8217;t actually functioning too. It was fake. Let&#8217;s get rid of it.<br \/>\n<img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/37assets\/svn\/377-bc-todo-email-2.png?w=780\" \/><\/p>\n<p><a href=\"http:\/\/37signals.com\/svn\/posts\/2230-behind-the-scenes-basecamp-to-do-email-design\">More&#8230;<\/a><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/37signals\/beMH?a=lNzPaFQNknU:xoxYDMwJVJM:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/37signals\/beMH?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/37signals\/beMH?a=lNzPaFQNknU:xoxYDMwJVJM:7Q72WNTAKBA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/37signals\/beMH?d=7Q72WNTAKBA\" border=\"0\"><\/img><\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;d like to share the design process that went on behind the scenes for the recent Basecamp email redesign. In this case we started at one point and wound up with a very different design in the end. All of the conversations happened with me, Jason Fried, and Ryan Singer in our Campfire chat room. [&hellip;]<\/p>\n","protected":false},"author":784,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4821],"tags":[],"class_list":["post-699509","post","type-post","status-publish","format-standard","hentry","category-news"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p9NivD-2VYp","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/699509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/users\/784"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/comments?post=699509"}],"version-history":[{"count":0,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/699509\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/media?parent=699509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/categories?post=699509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/tags?post=699509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}