{"id":698571,"date":"2010-03-23T10:30:25","date_gmt":"2010-03-23T14:30:25","guid":{"rendered":"http:\/\/blogs.edf.org\/innovation\/?p=1469"},"modified":"2026-10-04T11:40:25","modified_gmt":"2026-10-04T15:40:25","slug":"how-we-took-a-complex-idea-and-made-it-easy-to-understand-and-fun-to-watch","status":"publish","type":"post","link":"https:\/\/mereja.com\/index\/698571","title":{"rendered":"How we took a complex idea and made it easy to understand \u2013 and fun to watch!"},"content":{"rendered":"<p><em>By Justin Evans, <a rel=\"nofollow\"  href=\"http:\/\/stresslimitdesign.com\">stresslimitdesign<\/a><\/em><\/p>\n<p>Greening corporate vehicle fleets is not an issue that\u2019s particularly sexy or easy to illustrate, but doing so can play a significant role in the fight against climate change. As you can imagine, the concept of Environmental Defense Fund&#039;s <a rel=\"nofollow\"  href=\"http:\/\/edf.org\/greenfleet\">green fleet program<\/a> was a bit hard to put together and imagine as a minute long piece, but that was our task: to explain this complex idea in a short, unified way.<\/p>\n<p>We decided to use video to tell the story \u2013 how small actions brought to scale can make enormous differences in carbon emissions and cost savings for companies \u2013 in a visually appealing and inspiring way. You can see the finished product below:<span id=\"more-1469\"><\/span><\/p>\n<\/p>\n<p>To show the process we went through envisioning and creating the video, we\u2019ve created a mini <a rel=\"nofollow\"  href=\"http:\/\/stresslimitdesign.com\/power-of-scale\">how-to site<\/a>. This site walks the reader through all the steps we took from initial brainstorming to film editing. You\u2019ll get to see how we used <a rel=\"nofollow\"  href=\"http:\/\/en.wikipedia.org\/wiki\/Tilt_shift\">tilt-shift<\/a> time-lapse photography and stop-motion animation to tell the story of the power of small changes made big!<\/p>\n<p>The video and message have both been very well received, which was the primary goal of this project. We&#039;re very happy to have participated in this project and even more satisfied to see our version of the story inspiring others.<\/p>\n<p>So what do you think? Did we make it easy to understand and fun to watch?<\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/environmentaldefense?a=MxlDHncjXgY:_9WKAk61edo:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/environmentaldefense?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/environmentaldefense?a=MxlDHncjXgY:_9WKAk61edo:2mJPEYqXBVI\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/environmentaldefense?d=2mJPEYqXBVI\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/environmentaldefense?a=MxlDHncjXgY:_9WKAk61edo:7Q72WNTAKBA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/environmentaldefense?d=7Q72WNTAKBA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/environmentaldefense?a=MxlDHncjXgY:_9WKAk61edo:u0Zhe-nyOHo\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/environmentaldefense?d=u0Zhe-nyOHo\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/environmentaldefense?a=MxlDHncjXgY:_9WKAk61edo:dnMXMwOfBR0\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/environmentaldefense?d=dnMXMwOfBR0\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/environmentaldefense\/~4\/MxlDHncjXgY\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Justin Evans, stresslimitdesign Greening corporate vehicle fleets is not an issue that\u2019s particularly sexy or easy to illustrate, but doing so can play a significant role in the fight against climate change. As you can imagine, the concept of Environmental Defense Fund&#039;s green fleet program was a bit hard to put together and imagine [&hellip;]<\/p>\n","protected":false},"author":2732,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4821],"tags":[],"class_list":["post-698571","post","type-post","status-publish","format-standard","hentry","category-news"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p9NivD-2VJh","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/698571","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/users\/2732"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/comments?post=698571"}],"version-history":[{"count":1,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/698571\/revisions"}],"predecessor-version":[{"id":800015,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/698571\/revisions\/800015"}],"wp:attachment":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/media?parent=698571"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/categories?post=698571"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/tags?post=698571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}