{"id":693095,"date":"2010-03-16T18:53:26","date_gmt":"2010-03-16T22:53:26","guid":{"rendered":"http:\/\/www.readwriteweb.com\/archives\/doubledutch_white-label_chek-in_app.php"},"modified":"2010-03-16T18:53:26","modified_gmt":"2010-03-16T22:53:26","slug":"doubledutch-build-your-own-check-in-app-for-your-event-business-or-school","status":"publish","type":"post","link":"https:\/\/mereja.com\/index\/693095","title":{"rendered":"DoubleDutch: Build Your Own Check-In App For Your Event, Business or School"},"content":{"rendered":"

Ten year old local business rating company RateItAll<\/a> has released a white-label location based mobile social networking platform called DoubleDutch<\/a>. Events organizers, companies that work with multiple locations and others can work with DoubleDutch to offer their patrons a branded check-in app targeted specifically to their use case. You might say that DoubleDutch is to Foursquare what Ning is to Facebook. I think it’s a smart effort to make location based social networking more mainstream.<\/p>\n

We caught up with CEO Lawrence Coburn at SXSW and found out how the service works.<\/p>\n

Sponsor<\/em>
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DoubleDutch customers get to remove all branding from the apps but their own, they can design custom badges and they can weight their favored geo-location data higher for their app users than data for other locations in a given area. A college could have dorms show up higher on a list of nearby places than bars in an area, for example. Customers also get a tab on the app interface that they can populate with whatever content they choose. Events schedules might be a good fit, I suspect.<\/p>\n

RateItAll says it has 5 million business reviews in its database. Coburn hopes that local reviews plus mobile geo-location will equal more meaningful context for both sides of that equation.<\/p>\n

If geolocation is truly useful for people other than just geeks, then offering event-specific geolocation apps sounds like a great strategy. Everyday people may have little interest in checking-in to every place they go during real life, but night time events or lunch at a trade show? That makes a lot of sense. If anything’s going to make location sharing and check-ins mainstream, custom apps specifically targeted for keeping in touch with your friends at topical events could be it.<\/p>\n

In addition to his work on RateItAll and DoubleDutch, Coburn is also co-authoring The Next Web’s new sub-blog about location services. You can read a more in-depth interview with him about the service there<\/a>.<\/p>\n

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Ten year old local business rating company RateItAll has released a white-label location based mobile social networking platform called DoubleDutch. Events organizers, companies that work with multiple locations and others can work with DoubleDutch to offer their patrons a branded check-in app targeted specifically to their use case. You might say that DoubleDutch is to […]<\/p>\n","protected":false},"author":608,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4821],"tags":[],"class_list":["post-693095","post","type-post","status-publish","format-standard","hentry","category-news"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p9NivD-2UiX","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/693095","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/users\/608"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/comments?post=693095"}],"version-history":[{"count":0,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/693095\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/media?parent=693095"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/categories?post=693095"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/tags?post=693095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}