{"id":687290,"date":"2010-03-10T03:56:00","date_gmt":"2010-03-10T08:56:00","guid":{"rendered":"http:\/\/www.businessinsider.com\/warren-buffett-paying-top-dollar-to-tap-baby-boomers-wine-binge-2010-3"},"modified":"2010-03-10T03:56:00","modified_gmt":"2010-03-10T08:56:00","slug":"warren-buffett-paying-top-dollar-to-tap-baby-boomers-wine-binge","status":"publish","type":"post","link":"https:\/\/mereja.com\/index\/687290","title":{"rendered":"Warren Buffett Paying Top Dollar To Tap Baby Boomer’s Wine Binge"},"content":{"rendered":"

\"warren-buffett-012010\"<\/p>\n

Looks like Warren Buffett is bullish about U.S. wine. He’s buying a niche wine distribution company and it looks like he payed up to get it:<\/p>\n

Wine and Spirits Daily:<\/a><\/p>\n

…a subsidiary of Warren Buffett’s Berkshire Hathaway has struck a deal to purchase Atlanta-based Empire Distributing, which has operations in Georgia and North Carolina. Empire is owned by brothers David and Michael Kahn.<\/p>\n

…<\/p>\n

We told you yesterday that Buffett likely paid top dollar since Georgia is a franchise state.<\/p>\n

This could be the reason:<\/p>\n

Nielsen analyzed the shopping habits of four key generations – greatest generation (aged 64+), boomers (45-63), gen x (33-44) and millennials (15-32) – and gave a rundown on what marketers should expect when targeting these groups. Interestingly, wine is one of the largest spending categories for seniors at $124 per year. Boomers spend $125 per year on wine, while gen x spends $78 and millennials spend $61 annually.<\/p>\n

Read more here ><\/a><\/p>\n

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