{"id":681548,"date":"2010-03-03T16:16:10","date_gmt":"2010-03-03T21:16:10","guid":{"rendered":"tag:consumerist.com,2010:\/\/1.10002821"},"modified":"2010-03-03T16:17:07","modified_gmt":"2010-03-03T21:17:07","slug":"dominos-makes-huge-profit-selling-less-crappy-pizza-for-lower-price","status":"publish","type":"post","link":"https:\/\/mereja.com\/index\/681548","title":{"rendered":"Domino’s Makes Huge Profit Selling Less Crappy Pizza For Lower Price"},"content":{"rendered":"

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While armed robbers might not like the taste of Domino’s pizza<\/a>, the rest of the non-thieving world appears to be taking a liking to Domino’s recently revamped recipe and drastically dropped pricing. Want proof? The company’s fourth-quarter profits were double<\/i> what they were a year ago.<\/p>\n

For the three months ending Jan. 3, Domino’s reported a profit of $23.6 million. That’s more than double the $11 million profit for the same quarter last year.<\/p>\n

“We’ve proven our business model works, even in the toughest of times,” Chairman and CEO David Brandon told reporters. “Sales and traffic are up significantly.”<\/p>\n

In recent months, Domino’s has embarked on a major overhaul of its pizza, which had formerly been drubbed as bland and cardboard-like. And while the redo isn’t winning any James Beard awards, it has generally been considered a vast improvement.<\/p>\n

To get the word out, Domino’s has also been offering deep-dish discounts on their pies. For example, they offer 2 medium pies with 2 toppings each for $11.98 total. <\/p>\n

But will Domino’s be able to continue at this level?<\/p>\n

“When a restaurant company radically changes their menu, usually there’s a curiosity bump involved in the results,” said Morningstar analyst R.J. Hottovy.<\/p>\n