{"id":671232,"date":"2010-02-21T21:30:45","date_gmt":"2010-02-22T02:30:45","guid":{"rendered":"http:\/\/gigaom.wordpress.com\/?p=100671"},"modified":"2010-02-21T21:30:45","modified_gmt":"2010-02-22T02:30:45","slug":"my-bow-wow-pow-wow-with-dogster-ceo","status":"publish","type":"post","link":"https:\/\/mereja.com\/index\/671232","title":{"rendered":"My Bow Wow Pow Wow with Dogster CEO"},"content":{"rendered":"<p><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\"  src=\"https:\/\/i0.wp.com\/farm4.static.flickr.com\/3255\/3119927309_ddc660b865.jpg?resize=350%2C233\" alt=\"Ted Rheingold, CEO Dogster by Joi Ito via Flickr\" width=\"350\" height=\"233\" class=\"alignleft\" \/>It was four years ago, when I first met <a href=\"http:\/\/www.dogster.com\/about\/team.php\">Ted Rheingold<\/a>. He had just started a company called Dogster, an early example of a niche social network that was growing pretty rapidly. At that time, it had about 200,000 registered users and gotten $1 million in investment from an <a href=\"http:\/\/gigaom.com\/2006\/09\/13\/dogster-gets-big-eyes\/\">impressive list of angel investors that included<\/a> del.icio.us founder Joshua Schachter, Aydin Senkut, Brad Feld, and Jeff Clavier.<\/p>\n<p>Over the next few years, social networks grew like weeds, and not surprisingly, like weeds, w<a href=\"http:\/\/gigaom.com\/2008\/06\/13\/social-networking-gets-a-sanity-check\/\">ere eventually weeded out<\/a>, bolstering my argument that social networking <a href=\"http:\/\/gigaom.com\/2007\/02\/09\/social-network-taxonomy\/\">was merely a feature<\/a>. First MySpace, then Facebook and more recently Twitter started to dominate, and some of the niche networks simply faded away.<\/p>\n<p>Dogster, too, dropped out of the bright lights, only to be replaced by other shinier start-ups. I often wondered how the company was doing, and recently decided to catch up with Rheingold. In this video interview he gives us a sense of the state of his company. Here are some highlights from the interview:<\/p>\n<ul>\n<li>\n<p>Dogster (and its sister site Catster) have over a million dog and cat profiles (or roughly a million registered users.)<\/p>\n<\/li>\n<li>\n<p>The Dogster network of sites gets 1.5 million unique visitors every month and generates about 15 million pages.<\/p>\n<\/li>\n<li>\n<p>The company logged sales of \u00a0around $3 million in revenues. It has 14 employees and the company is now profitable. It has about $500,000 in earnings in 2009.<\/p>\n<\/li>\n<\/ul>\n<p>In the interview, I ask why Dogster didn&#8217;t come up with a <em>snuggie<\/em> for dogs, or why didn&#8217;t he create Dog town, an equivalent of the super-popular social game, Farmville. Ted also gives me advice on what kind of dog to get.<\/p>\n<p><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"480\" height=\"350\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"src\" value=\"http:\/\/blip.tv\/play\/AYHHhyoC\" \/><param name=\"allowfullscreen\" value=\"true\" \/><\/object><\/p>\n<p><a href=\"http:\/\/www.flickr.com\/photos\/joi\/\">Photo of Ted Rheingold courtesy of Joi Ito<\/a> via Flickr.<\/p>\n<p>  <a rel=\"nofollow\" href=\"http:\/\/feeds.wordpress.com\/1.0\/gocomments\/gigaom.wordpress.com\/100671\/\"><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/feeds.wordpress.com\/1.0\/comments\/gigaom.wordpress.com\/100671\/\" \/><\/a> <a rel=\"nofollow\" href=\"http:\/\/feeds.wordpress.com\/1.0\/godelicious\/gigaom.wordpress.com\/100671\/\"><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/feeds.wordpress.com\/1.0\/delicious\/gigaom.wordpress.com\/100671\/\" \/><\/a> <a rel=\"nofollow\" href=\"http:\/\/feeds.wordpress.com\/1.0\/gostumble\/gigaom.wordpress.com\/100671\/\"><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/feeds.wordpress.com\/1.0\/stumble\/gigaom.wordpress.com\/100671\/\" \/><\/a> <a rel=\"nofollow\" href=\"http:\/\/feeds.wordpress.com\/1.0\/godigg\/gigaom.wordpress.com\/100671\/\"><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/feeds.wordpress.com\/1.0\/digg\/gigaom.wordpress.com\/100671\/\" \/><\/a> <a rel=\"nofollow\" href=\"http:\/\/feeds.wordpress.com\/1.0\/goreddit\/gigaom.wordpress.com\/100671\/\"><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/feeds.wordpress.com\/1.0\/reddit\/gigaom.wordpress.com\/100671\/\" \/><\/a> <img data-recalc-dims=\"1\" decoding=\"async\" alt=\"\" border=\"0\" src=\"https:\/\/i0.wp.com\/stats.wordpress.com\/b.gif?w=780\" \/><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=3c1nJoXNgwQ:W2tFmwg4ibY:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=3c1nJoXNgwQ:W2tFmwg4ibY:V_sGLiPBpWU\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?i=3c1nJoXNgwQ:W2tFmwg4ibY:V_sGLiPBpWU\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=3c1nJoXNgwQ:W2tFmwg4ibY:F7zBnMyn0Lo\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?i=3c1nJoXNgwQ:W2tFmwg4ibY:F7zBnMyn0Lo\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=3c1nJoXNgwQ:W2tFmwg4ibY:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=3c1nJoXNgwQ:W2tFmwg4ibY:D7DqB2pKExk\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?i=3c1nJoXNgwQ:W2tFmwg4ibY:D7DqB2pKExk\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/OmMalik\/~4\/3c1nJoXNgwQ\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It was four years ago, when I first met Ted Rheingold. He had just started a company called Dogster, an early example of a niche social network that was growing pretty rapidly. At that time, it had about 200,000 registered users and gotten $1 million in investment from an impressive list of angel investors that [&hellip;]<\/p>\n","protected":false},"author":681,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4821],"tags":[],"class_list":["post-671232","post","type-post","status-publish","format-standard","hentry","category-news"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p9NivD-2OCk","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/671232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/users\/681"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/comments?post=671232"}],"version-history":[{"count":0,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/671232\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/media?parent=671232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/categories?post=671232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/tags?post=671232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}