{"id":667441,"date":"2010-02-17T10:20:47","date_gmt":"2010-02-17T15:20:47","guid":{"rendered":"tag:business.theatlantic.com,2010:\/\/3.36089"},"modified":"2010-02-17T10:06:13","modified_gmt":"2010-02-17T15:06:13","slug":"facebook-google-yahoo-microsoft-wikipedia","status":"publish","type":"post","link":"https:\/\/mereja.com\/index\/667441","title":{"rendered":"Facebook = Google + Yahoo + Microsoft + Wikipedia…"},"content":{"rendered":"

American Internet users spend more time on Facebook than on Google, Yahoo, YouTube, Microsoft, Wikipedia, and Amazon combined<\/i>. Ben Parr of Mashable<\/a> points me to the latest Nielsen online traffic numbers. While Google retains the lead in total users, Facebook absolutely crushes in time-per-person. <\/p>\n

(Remember last year when Virginia Heffernan of the New York Times<\/i> declared a growing Facebook Exodus<\/a> because some of her friends thought the site was annoying? So much for that.)<\/p>\n

Here are the charts, via Ben:<\/p>\n

<\/p>\n

We knew that Facebook’s page views exploded in late 2009. In December, it notched as many page views as MSN and Yahoo combined<\/a>.
\nBut something else is happening. Facebook is becoming more than a
\nlive-action yearbook. It’s becoming a major source of news, too.
\nFacebook now drives 3.5% of visits to news and media websites — almost
\nthree times more than Google News. When 116 million uniques spend an
\naverage of 7 minutes a day on Facebook, it necessarily becomes a place
\nto stay in touch with both people and stories. Whether it is good for
\nnews consumption habits that Facebook traffic is booming as news site
\ntraffic is falling (and it is<\/a>), I don’t know. But Facebook’s foray into news —
\ncombined with Google’s foray into social media with Buzz — sure seems
\nto set up a fascinating power struggle over where millions of Internet users consider their information “home.”


\n

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American Internet users spend more time on Facebook than on Google, Yahoo, YouTube, Microsoft, Wikipedia, and Amazon combined. Ben Parr of Mashable points me to the latest Nielsen online traffic numbers. While Google retains the lead in total users, Facebook absolutely crushes in time-per-person. (Remember last year when Virginia Heffernan of the New York Times […]<\/p>\n","protected":false},"author":942,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4821],"tags":[],"class_list":["post-667441","post","type-post","status-publish","format-standard","hentry","category-news"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p9NivD-2NDb","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/667441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/users\/942"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/comments?post=667441"}],"version-history":[{"count":0,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/667441\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/media?parent=667441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/categories?post=667441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/tags?post=667441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}