{"id":662032,"date":"2010-02-11T19:12:29","date_gmt":"2010-02-12T00:12:29","guid":{"rendered":"http:\/\/kempton.wordpress.com\/?p=9670"},"modified":"2010-02-11T19:12:29","modified_gmt":"2010-02-12T00:12:29","slug":"accelerating-towards-crisis-a-pr-view-of-toyota%e2%80%99s-recall","status":"publish","type":"post","link":"https:\/\/mereja.com\/index\/662032","title":{"rendered":"Accelerating towards crisis: a PR view of Toyota\u2019s recall"},"content":{"rendered":"

<\/p>\n

An excerpt from an insightful piece from UK Guardian “Accelerating towards crisis: a PR view of Toyota’s recall<\/a><\/strong>” (emphasis added),<\/p>\n

\n

Toyota has done many things right in responding to its current crisis: its spokespeople have filled the media with messages of reassurance, its PR people have blogged and tweeted non-stop to fill the information vacuum, its website is full of details about the recall and its call centre is working flat out<\/strong> to deal with customer enquiries. So why is its hard-won reputation still facing the biggest challenge in its corporate history?<\/strong><\/p>\n

Analysis of Toyota’s handling of the incident provides clues as to why \u2013 despite a barrage of communication over the last fortnight \u2013 it still seems to be fighting a losing battle. And the key to its problems lie primarily in what happened before the crisis erupted<\/strong>, rather than its response to it (though this has been less than perfect).<\/p>\n<\/blockquote>\n

[HT Richard<\/a>]<\/p>\n

Filed under: Business<\/a>, ethics<\/a>, insightful<\/a>, Japan<\/a>, Law<\/a>, World<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

An excerpt from an insightful piece from UK Guardian “Accelerating towards crisis: a PR view of Toyota’s recall” (emphasis added), Toyota has done many things right in responding to its current crisis: its spokespeople have filled the media with messages of reassurance, its PR people have blogged and tweeted non-stop to fill the information vacuum, […]<\/p>\n","protected":false},"author":780,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4821],"tags":[],"class_list":["post-662032","post","type-post","status-publish","format-standard","hentry","category-news"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p9NivD-2MdW","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/662032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/users\/780"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/comments?post=662032"}],"version-history":[{"count":0,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/662032\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/media?parent=662032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/categories?post=662032"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/tags?post=662032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}