{"id":660859,"date":"2010-02-10T15:52:06","date_gmt":"2010-02-10T20:52:06","guid":{"rendered":"tag:consumerist.com,2010:\/\/1.10001828"},"modified":"2010-02-10T16:01:31","modified_gmt":"2010-02-10T21:01:31","slug":"burger-king-remembers-that-females-exist-eat-food","status":"publish","type":"post","link":"https:\/\/mereja.com\/index\/660859","title":{"rendered":"Burger King Remembers That Females Exist, Eat Food"},"content":{"rendered":"

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For years Burger King has been exclusively targeting young males with its advertising (a particularly gross example from Singapore is shown here). According to AdAge, the company has had a change of heart after same-store sales dropped 3.3% in the U.S. and Canada in the fiscal quarter that ended Dec. 31.<\/p>\n

Now they’re introducing “lower-calorie “Positive Steps” combos” that will be advertised in women’s magazines.<\/p>\n

AdAge also says that the company will be doing another Twilight promotion for their “female superfans.” A “superfan” is what the company calls people who eat fast-food nine or 10 times per month.<\/p>\n

“The superfan is merely a term coined by Burger King to describe the fast-food hamburger-restaurant industry’s most frequent user,” Burger King CEO John Chidsey told investors during an earnings conference call last week. “To clarify, it’s not just 18- to 34-year-old males, it’s all ages and all household demographics, with over half of them having children. And interestingly, over 29% are 50 years of age or older.”<\/p><\/blockquote>\n

Burger King’s ‘Superfan’ Might Just Be Your Grandma<\/a> [AdAge]<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"

For years Burger King has been exclusively targeting young males with its advertising (a particularly gross example from Singapore is shown here). According to AdAge, the company has had a change of heart after same-store sales dropped 3.3% in the U.S. and Canada in the fiscal quarter that ended Dec. 31. Now they’re introducing “lower-calorie […]<\/p>\n","protected":false},"author":2902,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4821],"tags":[],"class_list":["post-660859","post","type-post","status-publish","format-standard","hentry","category-news"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p9NivD-2LV1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/660859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/users\/2902"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/comments?post=660859"}],"version-history":[{"count":0,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/660859\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/media?parent=660859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/categories?post=660859"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/tags?post=660859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}