{"id":659376,"date":"2010-02-09T14:57:47","date_gmt":"2010-02-09T19:57:47","guid":{"rendered":""},"modified":"2026-10-04T10:25:44","modified_gmt":"2026-10-04T14:25:44","slug":"glendale-feeling-an-identity-crisis-bringing-in-consultants","status":"publish","type":"post","link":"https:\/\/mereja.com\/index\/659376","title":{"rendered":"Glendale feeling an identity crisis, bringing in consultants"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" decoding=\"async\" alt=\"http:\/\/latimesblogs.latimes.com\/photos\/uncategorized\/2008\/11\/16\/americana.jpg\" src=\"https:\/\/i0.wp.com\/latimesblogs.latimes.com\/photos\/uncategorized\/2008\/11\/16\/americana.jpg?w=780\"><\/img><\/p>\n<p><span>A firm hired to develop a strategy to promote Glendale as a destination for businesses, visitors and potential residents expects to begin a research effort this month that may last until October and involve a series of surveys and focus groups, an executive said.<\/span><\/p>\n<p><span>City officials agreed to terms with the firm, North Star Destination Strategies, in November, hoping it would help give Glendale a recognizable identity or brand.<br \/><\/br><br \/><\/br>\u201cIt\u2019s basically trying to put us back on the map,\u201d Deputy Development Services Director Emil Tatevosian said of the planned marketing effort.<\/span><br \/><\/br><br \/><\/br><\/p>\n<p><span>Glendale\u2019s mix of business districts and its urban expansion in recent years has left it without a clear identity to the outside world, something that an organized marketing plan could change, officials say.<\/span><\/p>\n<p><a href=\"http:\/\/www.glendalenewspress.com\/articles\/2010\/02\/09\/politics\/gnp-branding020910.txt\"><span>Read the full story here.<\/span><\/a> <\/p>\n<p><span>&#8212; Zain Shauk<\/span><\/p>\n<p><span><em>Photo: The Americana mall in downtown Glendale. Credit: Los Angeles Times<\/em><br \/><\/br><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A firm hired to develop a strategy to promote Glendale as a destination for businesses, visitors and potential residents expects to begin a research effort this month that may last until October and involve a series of surveys and focus groups, an executive said. City officials agreed to terms with the firm, North Star Destination [&hellip;]<\/p>\n","protected":false},"author":2622,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4821],"tags":[],"class_list":["post-659376","post","type-post","status-publish","format-standard","hentry","category-news"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p9NivD-2Lx6","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/659376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/users\/2622"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/comments?post=659376"}],"version-history":[{"count":1,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/659376\/revisions"}],"predecessor-version":[{"id":760936,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/659376\/revisions\/760936"}],"wp:attachment":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/media?parent=659376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/categories?post=659376"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/tags?post=659376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}