{"id":659194,"date":"2010-02-09T17:16:43","date_gmt":"2010-02-09T22:16:43","guid":{"rendered":""},"modified":"2026-10-04T10:26:04","modified_gmt":"2026-10-04T14:26:04","slug":"rusbridger-ipad-could-produce-significant-revenue-streams","status":"publish","type":"post","link":"https:\/\/mereja.com\/index\/659194","title":{"rendered":"Rusbridger: ‘iPad Could Produce Significant Revenue Streams’"},"content":{"rendered":"

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It’s not exactly a great leap from publishing an iPhone app to offering one on the soon-to-be-released iPad – not only will the former run on the latter; the skillset for developing the latter won’t be significantly different.<\/p>\n

So publishers who have already found a degree of incremental revenue from iPhone are now looking for another increment from its bigger brother…\n<\/p>\n

Guardian editor-in-chief Alan Rusbridger, whose newspaper shifted 70,000 downloads of its \u00a32.39 iPhone app in its first month despite the company opposing web paywalls in principle, tells Reuters<\/a>…<\/p>\n

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“That’s not a transformative thing, but it is a signal that people are prepared to pay on mobile. It’s perfectly possible that the iPad, if we get the right functionality and design, could produce interesting, significant revenue streams<\/strong>.”<\/p>\n

“If we can make people pay on mobile, then we should<\/strong> – what I’m against is a universal paywall that puts all your content behind.”<\/p>\n<\/blockquote>\n

Disclosure: Our publisher ContentNext is a wholly owned subsidiary of Guardian News & Media.<\/i><\/p>\n

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It’s not exactly a great leap from publishing an iPhone app to offering one on the soon-to-be-released iPad – not only will the former run on the latter; the skillset for developing the latter won’t be significantly different. So publishers who have already found a degree of incremental revenue from iPhone are now looking for […]<\/p>\n","protected":false},"author":700,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4821],"tags":[],"class_list":["post-659194","post","type-post","status-publish","format-standard","hentry","category-news"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p9NivD-2Lua","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/659194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/users\/700"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/comments?post=659194"}],"version-history":[{"count":1,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/659194\/revisions"}],"predecessor-version":[{"id":761159,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/659194\/revisions\/761159"}],"wp:attachment":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/media?parent=659194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/categories?post=659194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/tags?post=659194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}