{"id":658984,"date":"2010-02-09T10:39:56","date_gmt":"2010-02-09T15:39:56","guid":{"rendered":"http:\/\/wmpoweruser.com\/?p=13072"},"modified":"2010-02-09T10:39:56","modified_gmt":"2010-02-09T15:39:56","slug":"microsoft-and-mediatek-to-create-low-cost-smartphone-reference-design","status":"publish","type":"post","link":"https:\/\/mereja.com\/index\/658984","title":{"rendered":"Microsoft and MediaTek to create low-cost smartphone reference design"},"content":{"rendered":"<div class=\"tweetmeme_button\" style=\"float: right; margin-left: 10px;\"><a href=\"http:\/\/api.tweetmeme.com\/share?url=http%3A%2F%2Fwmpoweruser.com%2F%3Fp%3D13072\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/api.tweetmeme.com\/imagebutton.gif?resize=51%2C61\" height=\"61\" width=\"51\" \/><\/a><\/div>\n<p><a href=\"https:\/\/i0.wp.com\/wmpoweruser.com\/wp-content\/uploads\/2010\/02\/foneplus.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" style=\"border-bottom: 0px; border-left: 0px; margin: 0px 0px 0px 15px; display: inline; border-top: 0px; border-right: 0px\" title=\"foneplus\" border=\"0\" alt=\"foneplus\" align=\"right\" src=\"https:\/\/i0.wp.com\/wmpoweruser.com\/wp-content\/uploads\/2010\/02\/foneplus_thumb.jpg?resize=145%2C244\" width=\"145\" height=\"244\" \/><\/a> Microsoft, who has been working at low-end cheap smartphones for the developing world for some time, has teamed up with MediaTek, a chipset manufacturer, to create a reference platform for sub-$200 unsubsidized smartphones.<\/p>\n<p>The phones, which will be Chinese 3G compatible, will use system-on-a-chip designs, which will both lower cost and boost performance and will be made available to low cost OEM and ODMs.&#160; <\/p>\n<p>The phones are expected to run Windows Mobile 6.x and to use Microsoft\u2019s <a href=\"http:\/\/wmpoweruser.com\/?tag=oneapp\" >OneApp<\/a> cross-OS application platform.<\/p>\n<p>&quot;There is a huge thirst for smartphones in emerging markets. For many people, the phone rather than the PC is the main entry point to the internet, resulting in a high demand for rich communication devices. In order to meet this demand, we have teamed up with MediaTek to facilitate the provision of affordable smartphones,&quot; said Daren Mancini, general manager for OEM Mobile at Microsoft in a statement.<\/p>\n<p>Microsoft has been discussing smartphones for emerging markets for some years under the auspices of its Unlimited Potential Group. This has developed a concept called Fone+ &#8211; a midrange phone that would also serve as a PC, connecting to a TV to provide a large screen. The same group came up with the OneApp software platform for feature phones in emerging economies last year.<\/p>\n<p>Read more at <a href=\"http:\/\/www.rethink-wireless.com\/2010\/02\/09\/mediatek-ties-microsoft-fend-marvell-china.htm\" >Rethink-wireless here.<\/a><\/p>\n<p><a class=\"a2a_dd addtoany_share_save\" href=\"http:\/\/www.addtoany.com\/share_save?linkurl=http%3A%2F%2Fwmpoweruser.com%2F%3Fp%3D13072&amp;linkname=Microsoft%20and%20MediaTek%20to%20create%20low-cost%20smartphone%20reference%20design\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/wmpoweruser.com\/wp-content\/plugins\/add-to-any\/share_save_171_16.png?resize=171%2C16\" width=\"171\" height=\"16\" alt=\"Share\/Bookmark\"\/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Microsoft, who has been working at low-end cheap smartphones for the developing world for some time, has teamed up with MediaTek, a chipset manufacturer, to create a reference platform for sub-$200 unsubsidized smartphones. The phones, which will be Chinese 3G compatible, will use system-on-a-chip designs, which will both lower cost and boost performance and will [&hellip;]<\/p>\n","protected":false},"author":288,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4821,12071],"tags":[],"class_list":["post-658984","post","type-post","status-publish","format-standard","hentry","category-news","category-software"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p9NivD-2LqM","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/658984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/users\/288"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/comments?post=658984"}],"version-history":[{"count":0,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/658984\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/media?parent=658984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/categories?post=658984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/tags?post=658984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}