{"id":647188,"date":"2010-01-28T19:15:41","date_gmt":"2010-01-29T00:15:41","guid":{"rendered":"tag:contentnext.com,2010-01-29:article\/419-google-enables-advertisers-to-click-to-call-in-mobile-ads"},"modified":"2010-01-28T19:15:41","modified_gmt":"2010-01-29T00:15:41","slug":"google-enables-advertisers-to-click-to-call-in-mobile-ads","status":"publish","type":"post","link":"https:\/\/mereja.com\/index\/647188","title":{"rendered":"Google Enables Advertisers to ‘Click To Call’ In Mobile Ads"},"content":{"rendered":"

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Google (NSDQ: GOOG<\/a>) said that is now allowing advertisers to embed phone numbers into mobile ads so that customers can click to call. <\/p>\n

The ads will work on phones with high-end browsers, including the iPhone, Android or other smartphones, and will be based on the person’s location, the company said on its blog<\/a>. That way if they are calling to make restaurant reservations, you’ll call the nearest location. While the the ability to “click to call” is not new, Google said advertisers who participated in the beta trial saw improved click-through rates, and experienced more visits to their websites in addition to incremental phone calls.\n<\/p>\n

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Google (NSDQ: GOOG) said that is now allowing advertisers to embed phone numbers into mobile ads so that customers can click to call. The ads will work on phones with high-end browsers, including the iPhone, Android or other smartphones, and will be based on the person’s location, the company said on its blog. That way […]<\/p>\n","protected":false},"author":1729,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4821],"tags":[],"class_list":["post-647188","post","type-post","status-publish","format-standard","hentry","category-news"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p9NivD-2Imw","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/647188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/users\/1729"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/comments?post=647188"}],"version-history":[{"count":0,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/647188\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/media?parent=647188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/categories?post=647188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/tags?post=647188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}