{"id":646016,"date":"2010-01-28T06:31:26","date_gmt":"2010-01-28T11:31:26","guid":{"rendered":"http:\/\/www.stoth.com\/2010\/01\/28\/more-optimism-for-big-media-and-big-ad-budgets-mediamemo\/"},"modified":"2010-01-28T06:31:26","modified_gmt":"2010-01-28T11:31:26","slug":"more-optimism-for-big-media-and-big-ad-budgets-mediamemo","status":"publish","type":"post","link":"https:\/\/mereja.com\/index\/646016","title":{"rendered":"More Optimism for Big Media and Big Ad Budgets [MediaMemo]"},"content":{"rendered":"<p><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/mediamemo.allthingsd.com\/files\/2009\/02\/tunnel.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-4122\" src=\"https:\/\/i0.wp.com\/www.stoth.com\/wp-content\/plugins\/wp-o-matic\/cache\/19982_tunnel-300x191.jpg?resize=250%2C159\" alt=\"\" width=\"250\" height=\"159\" \/><\/a>Things looked positively awful a year ago in medialand. So when prognosticators say things are improving, it&#8217;s important to remember that it&#8217;s all relative.<\/p>\n<p>Still, if you&#8217;re someone who, say, makes their living working for an ad-supported media outlet, it sure is nice to see this sort of thing: Barclays analyst Anthony DiClemente jacking up his 2010 U.S. ad market estimates from no growth to a 3.5 percent bump.<\/p>\n<p>That&#8217;s a reflection of an &#8220;incrementally buoyant picture,&#8221; DiClemente says in perfect Wall Street deadpan. Why the muted optimism?  &#8220;we believe corporate America must and will return to market its products and services.&#8221;<\/p>\n<p>Interestingly, DiClemente sees the largest increase coming not from Web advertising, but traditional TV ads, pushed up in part because of the summer Olympics and next fall&#8217;s election season. Last week&#8217;s <a href=\"http:\/\/www.businessinsider.com\/supreme-court-ruling-to-deliver-300m-in-media-advertising-2010-1\">Supreme Court decision<\/a> didn&#8217;t hurt either.<\/p>\n<p>That helps explain why DiClemente has also raised his price targets for Viacom (VIA) and News Corp. (NWS), which owns this Web site. Click on the chart below to see a full breakdown of his predictions:<br \/>\n<a rel=\"lightbox\" href=\"https:\/\/i0.wp.com\/www.stoth.com\/wp-content\/plugins\/wp-o-matic\/cache\/19982_Barclays-ad-forecast.png\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15635\" src=\"https:\/\/i0.wp.com\/www.stoth.com\/wp-content\/plugins\/wp-o-matic\/cache\/19982_Barclays-ad-forecast.png?resize=350%2C147\" alt=\"\" width=\"350\" height=\"147\" \/><\/a><\/p>\n<p>Buy This Item: <a class=\"buy\" href=\"http:\/\/www.stoth.com\/buy.php\" ><span style=\"color: #33bc03\">[Click here to buy this item]<\/span><\/a><\/p>\n<p><a href=\"http:\/\/mediamemo.allthingsd.com\/20100128\/more-optimism-for-big-media-and-big-ad-budgets\/?mod=ATD_rss\" >Read Original Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Things looked positively awful a year ago in medialand. So when prognosticators say things are improving, it&#8217;s important to remember that it&#8217;s all relative. Still, if you&#8217;re someone who, say, makes their living working for an ad-supported media outlet, it sure is nice to see this sort of thing: Barclays analyst Anthony DiClemente jacking up [&hellip;]<\/p>\n","protected":false},"author":288,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4821],"tags":[],"class_list":["post-646016","post","type-post","status-publish","format-standard","hentry","category-news"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p9NivD-2I3C","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/646016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/users\/288"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/comments?post=646016"}],"version-history":[{"count":0,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/646016\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/media?parent=646016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/categories?post=646016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/tags?post=646016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}