{"id":631028,"date":"2010-01-14T11:44:03","date_gmt":"2010-01-14T16:44:03","guid":{"rendered":"tag:contentnext.com,2010-01-14:article\/419-coxs-wireless-service-to-go-live-in-march-starts-unbelievably-fair-ad-b"},"modified":"2010-01-14T13:24:04","modified_gmt":"2010-01-14T18:24:04","slug":"coxs-wireless-service-to-go-live-in-march-starts-unbelievably-fair-ad-blitz","status":"publish","type":"post","link":"https:\/\/mereja.com\/index\/631028","title":{"rendered":"Cox&#8217;s Wireless Service To Go Live In March, Starts &#8216;Unbelievably Fair&#8217; Ad Blitz"},"content":{"rendered":"<p style=\"border: 1px solid silver; padding: 4px; margin-right: 10px; margin-bottom: 0; float: left;\">\n\t\t\t\t\t\t\t\t<a href=\"http:\/\/moconews.net\/article\/419-coxs-wireless-service-to-go-live-in-march-starts-unbelievably-fair-ad-b\/\" title=\"Cox Communications\" class=\"image_link image\" id=\"78937_4648\"><br \/>\n\t\t\t\t\t\t\t\t\t<img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" style=\"margin: 0;\" src=\"https:\/\/i0.wp.com\/paidcontent.org\/images\/editorial\/_original\/cox-communications-o.jpg?resize=152%2C77\" alt=\"Cox Communications\" width=\"152\" height=\"77\" border=\"0\" \/><br \/>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/p>\n<p>More details about Cox Communications&#8217; forthcoming wireless service, as the company is trying to build some buzz with a new ad campaign. The service goes live in March, in the three markets it <a href=\"http:\/\/moconews.net\/article\/419-cox-begins-testing-wireless-network-in-three-markets\/\" title=\"began testing\">began testing<\/a> this winter: Hampton Roads, Va., Omaha, Neb. and Orange County, Calif. The first set of TV and video ads will be targeted there. <\/p>\n<p>The campaign focuses on common gripes like unforeseen service charges and minutes that go to waste, promising that Cox&#8217;s new service will be &#8220;unbelievably fair.&#8221; To illustrate how &#8220;unfair&#8221; other service providers can be, Cox created fake kiosks in a mall and recorded consumer reactions to their proposed contract terms.\n<\/p>\n<p>The company launched a <a href=\"http:\/\/www.unbelievablyfair.com\/\" title=\"new site\">new site<\/a> that will serve as an information hub and storefront for the service, and the video ads are also running on YouTube. <a href=\"http:\/\/cox.mediaroom.com\/index.php?s=43&amp;item=466\" title=\"Release\">Release<\/a>.<\/p>\n<p><object width=\"200\" height=\"200\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/BaXm5nDRR4A&amp;hl=en_US&amp;fs=1&amp;\"><\/param><param name=\"allowFullScreen\" value=\"true\"><\/param><param name=\"allowscriptaccess\" value=\"always\"><\/param><\/object><\/p>\n<p><strong>Related<\/strong><\/p>\n<ul class=\"related\">\n<li><a href=\"http:\/\/moconews.net\/article\/419-cox-begins-testing-wireless-network-in-three-markets\/\">Cox Begins Testing Wireless Network In Three Markets<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>More details about Cox Communications&#8217; forthcoming wireless service, as the company is trying to build some buzz with a new ad campaign. The service goes live in March, in the three markets it began testing this winter: Hampton Roads, Va., Omaha, Neb. and Orange County, Calif. The first set of TV and video ads will [&hellip;]<\/p>\n","protected":false},"author":1830,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4821],"tags":[],"class_list":["post-631028","post","type-post","status-publish","format-standard","hentry","category-news"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p9NivD-2E9S","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/631028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/users\/1830"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/comments?post=631028"}],"version-history":[{"count":0,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/631028\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/media?parent=631028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/categories?post=631028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/tags?post=631028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}