{"id":629316,"date":"2010-01-13T08:27:21","date_gmt":"2010-01-13T13:27:21","guid":{"rendered":"http:\/\/www.xconomy.com\/?p=58354"},"modified":"2010-01-13T08:27:21","modified_gmt":"2010-01-13T13:27:21","slug":"unica-buys-pivotal-veracity","status":"publish","type":"post","link":"https:\/\/mereja.com\/index\/629316","title":{"rendered":"Unica Buys Pivotal Veracity"},"content":{"rendered":"\n
deals<\/a>, acquisitions<\/a>, IT<\/a><\/div>\n

\t\tWade Roush wrote:<\/strong><\/p>\n

Marketing software provider Unica<\/a> (NASDAQ: UNCA<\/a>) of Waltham, MA, has acquired Pivotal Veracity<\/a> of Phoenix, AZ, and Bradenton, FL, for $17.8 million in cash, according to an announcement<\/a> today. Pivotal Veracity makes software that helps to ensure that marketing e-mails look the same across multiple devices and e-mail clients, and that they reach their intended recipients without getting diverted by Internet service providers’ filters or spam filters. “We believe that e-mail deliverability…is a mission critical technology for marketers,” said Unica CEO Yuchun Lee in a statement. “Acquiring Pivotal Veracity and integrating its technology into Unica’s leading marketing suite is a logical extension of our offerings.”<\/p>\n

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deals, acquisitions, IT Wade Roush wrote: Marketing software provider Unica (NASDAQ: UNCA) of Waltham, MA, has acquired Pivotal Veracity of Phoenix, AZ, and Bradenton, FL, for $17.8 million in cash, according to an announcement today. Pivotal Veracity makes software that helps to ensure that marketing e-mails look the same across multiple devices and e-mail clients, […]<\/p>\n","protected":false},"author":288,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4821],"tags":[],"class_list":["post-629316","post","type-post","status-publish","format-standard","hentry","category-news"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p9NivD-2DIg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/629316","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/users\/288"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/comments?post=629316"}],"version-history":[{"count":0,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/629316\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/media?parent=629316"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/categories?post=629316"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/tags?post=629316"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}