{"id":612398,"date":"2009-11-19T22:43:30","date_gmt":"2009-11-20T03:43:30","guid":{"rendered":"http:\/\/inspiredeconomist.com\/2009\/11\/20\/smart-marketing-greener-printing-for-j-c-penney\/"},"modified":"2009-11-19T22:43:30","modified_gmt":"2009-11-20T03:43:30","slug":"smart-marketing-greener-printing-for-j-c-penney","status":"publish","type":"post","link":"https:\/\/mereja.com\/index\/612398","title":{"rendered":"Smart Marketing = Greener Printing for J. C. Penney"},"content":{"rendered":"<p><a href=\"https:\/\/i0.wp.com\/inspiredeconomist.com\/files\/2009\/11\/jcpenney.png\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1708\" src=\"https:\/\/i0.wp.com\/go635254.s3.amazonaws.com\/inspiredeconomist\/files\/2009\/11\/jcpenney-299x242.png?resize=299%2C242\" alt=\"\" width=\"299\" height=\"242\" \/><\/a>One of the terrific things about greening a print marketing program is that many of the best practices in marketing today have &#8220;green&#8221; as a by-product.<\/p>\n<p>Take the example of J. C. Penney, which made marketing headlines today when it announced that it would be <a href=\"http:\/\/multichannelmerchant.com\/catalog\/news\/penney-dumps-bigbook-catalog-1118\/\">discontinuing its semi-annual Big Book catalog<\/a> after the Fall-Winter 09 season. Over the years, J. C. Penney was finding that its catalog was less a direct selling channel than a way to prime the pump for online sales. Instead of wasting volumes of paper, ink, and coating \u2014 not to mention the fossil fuels to deliver the 800-1000-page books \u2014 it decided to slim things down.<\/p>\n<p><a href=\"http:\/\/inspiredeconomist.com\/2009\/11\/20\/smart-marketing-greener-printing-for-j-c-penney\/\" class=\"more-link\">Read more of this story &#187;<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/inspiredeconomist\/com\/~4\/yp7VWLr-Pv4\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the terrific things about greening a print marketing program is that many of the best practices in marketing today have &#8220;green&#8221; as a by-product. Take the example of J. C. Penney, which made marketing headlines today when it announced that it would be discontinuing its semi-annual Big Book catalog after the Fall-Winter 09 [&hellip;]<\/p>\n","protected":false},"author":622,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4821],"tags":[],"class_list":["post-612398","post","type-post","status-publish","format-standard","hentry","category-news"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p9NivD-2zjo","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/612398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/users\/622"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/comments?post=612398"}],"version-history":[{"count":0,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/612398\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/media?parent=612398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/categories?post=612398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/tags?post=612398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}