{"id":608264,"date":"2009-12-02T08:11:01","date_gmt":"2009-12-02T13:11:01","guid":{"rendered":"http:\/\/news.softpedia.com\/news\/gWallet-Raises-10-5-Million-for-Ethical-Virtual-Currency-Ad-Platform-128605.shtml"},"modified":"2009-12-02T08:11:01","modified_gmt":"2009-12-02T13:11:01","slug":"gwallet-raises-10-5-million-for-ethical-virtual-currency-ad-platform","status":"publish","type":"post","link":"https:\/\/mereja.com\/index\/608264","title":{"rendered":"gWallet Raises $10.5 Million for 'Ethical' Virtual Currency Ad Platform"},"content":{"rendered":"

Advertising as a way of earning virtual currency credits, popular with many social gaming companies, is about to get a second chance after the practice came under heavy fire as a result of the less-than-ethical methods some advertisers employed. A new company that is now looking to fill in the gap and restore trust in the system, gWallet, has managed to raise $10.5 million from a couple of venture capital investment firms. <\/p>\n

gWallet was founded by Gurbaksh Chahal, an entrepreneur with a very good track record in the space. He founded his first advertising company, ClickAgents, at 16 and later sold it for $40 million to ValueClick. He then went on to launch BlueLithium, a behavioral advertising firm, which he sold for a hefty $300 million to Yahoo. <\/p>\n

Now, his attention is focused on gWallet, which already has several customers despite being launched this past August, and he says the funding will be used to support the company’s international expansion. The startup has raised $12.5 million so far and the latest funding comes from Adams Street Partners and Trinity Ventures. <\/p>\n

Social gaming is becoming big business really fast thanks to huge growth and smart use of virtual currencies and in-game transactions. The virtual goods and currency market is set to be worth wel… (read more<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"

Advertising as a way of earning virtual currency credits, popular with many social gaming companies, is about to get a second chance after the practice came under heavy fire as a result of the less-than-ethical methods some advertisers employed. A new company that is now looking to fill in the gap and restore trust in […]<\/p>\n","protected":false},"author":288,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4821],"tags":[],"class_list":["post-608264","post","type-post","status-publish","format-standard","hentry","category-news"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p9NivD-2yeI","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/608264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/users\/288"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/comments?post=608264"}],"version-history":[{"count":0,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/608264\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/media?parent=608264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/categories?post=608264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/tags?post=608264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}