{"id":604374,"date":"2009-11-06T15:00:56","date_gmt":"2009-11-06T20:00:56","guid":{"rendered":"http:\/\/www.crunchgear.com\/?p=122807"},"modified":"2009-11-06T15:00:56","modified_gmt":"2009-11-06T20:00:56","slug":"does-anyone-in-tech-pay-attention-to-unemployment-numbers-hard-to-buy-that-new-gizmo-when-you-don%e2%80%99t-have-a-job-right","status":"publish","type":"post","link":"https:\/\/mereja.com\/index\/604374","title":{"rendered":"Does anyone in tech pay attention to unemployment numbers? Hard to buy that new gizmo when you don\u2019t have a job, right?"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" src=\"https:\/\/i0.wp.com\/www.crunchgear.com\/wp-content\/uploads\/2009\/11\/un.png?resize=620%2C103\" alt=\"un\" title=\"un\" width=\"620\" height=\"103\" class=\"aligncenter size-full wp-image-122808\" \/><\/p>\n<p>Writing about tech is so peculiar. On one hand we&#8217;re expected to be enthusiastic about the things we cover; no one wants to see us being negative and dismissive about every little thing. That&#8217;s no fun. On the other hand, you don&#8217;t want a bunch of ninnies bleating on about how great this year&#8217;s piece of plastic is compared to last year&#8217;s. How is that useful to anyone? A bit of skepticism is necessary so we don&#8217;t come across as cheerleaders for this or that company, or for this or that device. You can&#8217;t be objective if you worship the ground that the two Steves&mdash;Jobs and Ballmer&mdash;walk on.<\/p>\n<p>I bring this up not as a condemnation, but rather a recognition: much of this is quite silly. The <A HREF=\"http:\/\/www.techcrunch.com\/2009\/11\/06\/fever-pitch-its-droid-day-enjoy-the-moment\/\">Motorola Droid comes out today<\/A>, and my first reaction was, \u201cEh, so what?\u201d That&#8217;s not a popular opinion, of course, and a quick trip to <A HREF=\"http:\/\/techmeme.com\/\">Techmeme<\/A> will confirm that for you. (Techmeme is a king-making Web site that&#8217;s really, really influential for some reason. You can&#8217;t fight city hall.) I just can&#8217;t get excited over the launch of a device that should have come out years ago. I can recognize its importance to Verizon Wireless (the Droid being the first non-BlackBerry smartphone worth its salt that&#8217;s available on VZW), and its place within the wireless industry, but I&#8217;ll be damned if I&#8217;m going to sit here and be all, \u201cWoo, a phone is available! Hooray for the corporations behind it~!\u201d<\/p>\n<p>Look at <A HREF=\"http:\/\/finance.yahoo.com\/news\/Jobless-rate-tops-10-pct-for-apf-563122944.html?x=0&#038;.v=8\">the unemployment numbers<\/A> that the Department of Labor released today. A full 10.2 percent of Americans are out of work right now. That&#8217;s a big deal, and will most certainly affect consumer electronics&#8217; companies bottom line this holiday season. How many of these people (or people in similar, dire economic circumstances) are looking forward to a new smartphone? Or a new HDTV? Or a $150 video game? <\/p>\n<p>I&#8217;m actually surprised that I haven&#8217;t seen more made of these unemployment numbers. The holiday shopping season starts pretty soon (if it hasn&#8217;t already!), and I really do wonder how many of the companies we write about will fare. Not to pick on the Droid again (it&#8217;s just in the news today, so it&#8217;s in my head), but how many people are prepared to buy the phone for themselves or a family member, and then commit to paying a minimum of $70 per month just to use the thing? How many copies of <i>DJ Hero<\/i> will be under so many Christmas trees when mommy and daddy are having a tough enough time paying the bills as it is? I&#8217;m not saying these things won&#8217;t sell at all, but I haven&#8217;t noticed too many stories in the tech press that so much as hinted at the tough times these companies might have. Not everyone can swing $200 + $70 per month (for one line!) on a basic communication device. I mean, does a $200 smartphone sound any better than a freebie phone you can grab with a $40 per month contract? As impressive as Android 2.0 is, I don&#8217;t know if I&#8217;d say it&#8217;s any more important than putting food on the table for your kids.<\/p>\n<p>(Incidentally, <A HREF=\"http:\/\/www.techcrunch.com\/2009\/11\/06\/fever-pitch-its-droid-day-enjoy-the-moment\/#comment-3079914\">a comment<\/A> over at TechCrunch made a similar point, that, you know, providing for one&#8217;s family is more important than having the latest version of Android in your pocket.)<\/p>\n<p>I write about this stuff with a few things in mind, one of which is that this is all largely for funsies. It&#8217;s fun to see that latest super-thin netbook, or to see what new developments that are in the e-book front. It&#8217;s fun to tease the Apple TV for being a useless hunk of junk, and it&#8217;s fun to predict to what degree that Apple tablet will destroy its competition. But don&#8217;t think I assume that all of you have tons of disposable income to throw around to buy the latest widget, one that&#8217;ll be obsolete within six months.<\/p>\n<p>I completely lost track of this some time ago, yes. I just sometimes feel that the whole tech world gets caught up in the hype of THIS THING or THAT THING without considering what&#8217;s happening in the real world. A tech bubble, if you will. Just know that I recognize it (as do the rest of the CG guys), and try not to get caught up in it. That&#8217;s all.<\/p>\n<p><small><A HREF=\"http:\/\/drudgereport.com\/\">Image<\/A> swiped from Drudge. Can&#8217;t beat bold, red font.<\/small><\/p>\n\n<p><a href=\"http:\/\/feedads.g.doubleclick.net\/~at\/l1OvOlN6twOGeYqmq2yoIYWD5Ro\/0\/da\"><img src=\"http:\/\/feedads.g.doubleclick.net\/~at\/l1OvOlN6twOGeYqmq2yoIYWD5Ro\/0\/di\" border=\"0\" ismap=\"true\"><\/img><\/a><br\/>\n<a href=\"http:\/\/feedads.g.doubleclick.net\/~at\/l1OvOlN6twOGeYqmq2yoIYWD5Ro\/1\/da\"><img src=\"http:\/\/feedads.g.doubleclick.net\/~at\/l1OvOlN6twOGeYqmq2yoIYWD5Ro\/1\/di\" border=\"0\" ismap=\"true\"><\/img><\/a><\/p><div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/crunchgear?a=v2jvjwNzcKY:nWpu2ndYnYQ:V_sGLiPBpWU\"><img src=\"http:\/\/feeds.feedburner.com\/~ff\/crunchgear?i=v2jvjwNzcKY:nWpu2ndYnYQ:V_sGLiPBpWU\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/crunchgear?a=v2jvjwNzcKY:nWpu2ndYnYQ:F7zBnMyn0Lo\"><img src=\"http:\/\/feeds.feedburner.com\/~ff\/crunchgear?i=v2jvjwNzcKY:nWpu2ndYnYQ:F7zBnMyn0Lo\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/crunchgear?a=v2jvjwNzcKY:nWpu2ndYnYQ:yIl2AUoC8zA\"><img src=\"http:\/\/feeds.feedburner.com\/~ff\/crunchgear?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Writing about tech is so peculiar. On one hand we&#8217;re expected to be enthusiastic about the things we cover; no one wants to see us being negative and dismissive about every little thing. That&#8217;s no fun. On the other hand, you don&#8217;t want a bunch of ninnies bleating on about how great this year&#8217;s piece [&hellip;]<\/p>\n","protected":false},"author":288,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4821],"tags":[],"class_list":["post-604374","post","type-post","status-publish","format-standard","hentry","category-news"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p9NivD-2xdY","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/604374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/users\/288"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/comments?post=604374"}],"version-history":[{"count":0,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/604374\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/media?parent=604374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/categories?post=604374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/tags?post=604374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}