{"id":277106,"date":"2019-05-25T02:36:43","date_gmt":"2019-05-25T06:36:43","guid":{"rendered":"https:\/\/news.google.com\/articles\/CBMiS2h0dHBzOi8vd3d3LnRoZXJlcG9ydGVyZXRoaW9waWEuY29tL2FydGljbGUvaGFiZXNoYS1yZWxlYXNlLWl0LWRyYXVnaHQtYmVlctIBAA?oc=5"},"modified":"2026-09-23T11:54:27","modified_gmt":"2026-09-23T15:54:27","slug":"habesha-breweries-prepared-to-launch-draught-beer-after-its-negus-line","status":"publish","type":"post","link":"https:\/\/mereja.com\/index\/277106","title":{"rendered":"Habesha Breweries prepared to launch draught beer after its Negus line"},"content":{"rendered":"<p>In May 2019 The Reporter said Habesha Breweries S.C., already known for its Negus non-alcoholic line, planned to launch draught beer as it pushed deeper into Ethiopia\u2019s competitive drinks market.<\/p>\n<img data-recalc-dims=\"1\" height=\"780\" width=\"780\" class=\"aligncenter size-large wp-image-468257\" src=\"https:\/\/i0.wp.com\/mereja.com\/index\/wp-content\/uploads\/2023\/12\/Ethiopias-Banking-Sector-Faces-Challenges-in-Welcoming-Foreign-Investment.jpg?fit=780%2C780&#038;ssl=1\" alt=\"Habesha Breweries prepared to launch draught beer after its Negus line\" \/>\n<p>The brewery story sat beside wider consumer-industry growth in Addis Ababa and secondary cities, where local brands fought imports and multinational beer groups for taps and shelves.<\/p>\n<p>Business files like this matter less as product ads and more as markers of who owns manufacturing capacity when foreign exchange and inputs stay tight.<\/p>\n<p>Kept as business and lifestyle archive, the Habesha draught launch note dates one local beverage expansion move in 2019.<\/p>\n<p><strong>Sources:<\/strong> <a href=\"https:\/\/www.thereporterethiopia.com\/article\/habesha-release-it-draught-beer\">The Reporter Ethiopia<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Habesha to launch draught beer&nbsp;&nbsp;The Reporter EthiopiaOn the hills of a successful launch of the non-alcoholic product line, &#8216;Negus&#8217;, HabeshaBrewaries S.C. \u2013 now one of the most recognizable beverage producer in &#8230;<\/p>\n","protected":false},"author":30,"featured_media":468257,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-277106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ethiopian-news"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/mereja.com\/index\/wp-content\/uploads\/2023\/12\/Ethiopias-Banking-Sector-Faces-Challenges-in-Welcoming-Foreign-Investment.jpg?fit=1280%2C640&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p9NivD-1a5s","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/277106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/comments?post=277106"}],"version-history":[{"count":3,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/277106\/revisions"}],"predecessor-version":[{"id":754910,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/277106\/revisions\/754910"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/media\/468257"}],"wp:attachment":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/media?parent=277106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/categories?post=277106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/tags?post=277106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}