{"id":276684,"date":"2019-05-21T07:40:19","date_gmt":"2019-05-21T11:40:19","guid":{"rendered":"https:\/\/news.google.com\/articles\/CBMiSmh0dHBzOi8vbmV3YnVzaW5lc3NldGhpb3BpYS5jb20vaW5kaXZpZHVhbC1ob3RlbC1vci1mcmFuY2hpc2UtY2hhaW4taG90ZWwv0gEA?oc=5"},"modified":"2026-09-21T11:46:44","modified_gmt":"2026-09-21T15:46:44","slug":"a-hotel-franchise-pitch-argued-chain-brands-beat-stand-alone-hotels-in-africa","status":"publish","type":"post","link":"https:\/\/mereja.com\/index\/276684","title":{"rendered":"A hotel franchise pitch argued chain brands beat stand-alone hotels in Africa"},"content":{"rendered":"

In May 2019 New Business Ethiopia carried a hospitality industry brief comparing individually branded hotels with franchise chain hotels as African city markets grew.<\/p>\n\"A\n

The article said guests cared most about basics like hot water, quiet sleep, and reliable Wi-Fi, and that many stand-alone hotels spent more on gyms and spas while neglecting room standards. Franchise chains, it argued, used shared research for bedding, bathrooms, trained front-desk staff, and clearer complaint handling at check-out.<\/p>\n

The piece read partly as industry advocacy for groups such as Sunmei and related brands, but it still marks how Ethiopia\u2019s hotel boom was being sold as a choice between local independent properties and imported chain systems.<\/p>\n

Kept as business and tourism archive, the franchise-versus-independent debate remains a useful checkpoint for Addis Ababa and regional hotel investment talk in the late 2010s.<\/p>\n

Sources:<\/strong> New Business Ethiopia<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Individual Hotel or Franchise Chain Hotel?  New Business EthiopiaTips on Chain Hotel Franchising in Africa \u2013 The booming business markets in Africa are bringing new changes to the traditional hospitality industry. With the …<\/p>\n","protected":false},"author":30,"featured_media":353196,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-276684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ethiopian-news"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/mereja.com\/index\/wp-content\/uploads\/2021\/03\/Tourism-Ethiopia-702103-1714-54-07.jpg?fit=788%2C538&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p9NivD-19YE","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/276684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/comments?post=276684"}],"version-history":[{"count":2,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/276684\/revisions"}],"predecessor-version":[{"id":754851,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/posts\/276684\/revisions\/754851"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/media\/353196"}],"wp:attachment":[{"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/media?parent=276684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/categories?post=276684"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.com\/index\/wp-json\/wp\/v2\/tags?post=276684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}