Ethiopian News, Current Affairs and Opinion Forum
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Re: African diplomats are live-streaming and making deliveries to China’s consumers አ/ር ተሾመ ቶጋ በ5 ሰኮንድ 11 ሺ ባኮ ቡና ሸጠ!
Very clever marketing! Going the extra mile (even riding a bike!) is the difference between mediocrity and success.Last week, Rwanda’s ambassador to China, James Kimonyo, rode a bike to deliver Rwandan coffee to a customer who had ordered it from the online retailer JD.com. Donning the company’s attire—a red helmet, face mask, and jacket—and with JD.com workers in tow, Kimonyo went to the customer’s house, delivered the coffee and signed a certificate thanking her for buying a Rwandan product, Rwanda’s New Times newspaper reported.