Ethiopian News, Current Affairs and Opinion Forum
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Horus
- Senior Member+
- Posts: 30844
- Joined: 19 Oct 2013, 19:34
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by Horus » 27 Jan 2022, 12:21
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Fiyameta
- Senior Member
- Posts: 12617
- Joined: 02 Aug 2018, 22:59
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by Fiyameta » 27 Jan 2022, 12:56
Last week, Rwanda’s ambassador to China, James Kimonyo, rode a bike to deliver Rwandan coffee to a customer who had ordered it from the online retailer JD.com. Donning the company’s attire—a red helmet, face mask, and jacket—and with JD.com workers in tow, Kimonyo went to the customer’s house, delivered the coffee and signed a certificate thanking her for buying a Rwandan product, Rwanda’s New Times newspaper reported.
Very clever marketing! Going the extra mile (even riding a bike!) is the difference between mediocrity and success.