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yaballo
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Joined: 16 Feb 2013, 02:30

POLITICS OF ADVERTS: thousands for Mesqel & zero for Irreecha! Oromos asked to boycott businesses which ignore them.

Post by yaballo » 11 Oct 2019, 02:41

POLITICS OF ADVERTISEMENT: businesses put-in thousands of ad for Mesqel & zero ads for Irreecha! Oromos asked to boycott businesses which ignore them & their culture.

That is a great idea/initiative ... They can ignore you as much as they can but can ill afford to ignore your money ...

photo: number of adverts put-in for Mesqel vs number of adverts put-in for Irreecha (=zero). ..



<<By: Yadesa Bojia

Hegemony or dominance of one social group over another will show its face in different parts of our life. For example in Ethiopia, cultural hegemony is so real and and in the foundation of some of the outrageous debates we hear day by day. The fact that people have to be allowed to worship with their own language, celebrate their culture and being accused of dominance and things like that.

One of the fundamental existence of hegemony is through business. for example, advertisement being the way to compete for businesses to announce their services to their customers, the most important aspect of it, is reaching your customers to advertise your services whether it is a bank or insurance. The more customers you reach, the more business you had. very simple right? Not so much when you deal with cultural hegemony.

I was looking for the way to explain this to many business and political groups so i waited to see how one local Ethiopian newspaper (Reporter) sell its advertisement spaces in two major celebrations. One being the Meskel celebrations that brings out millions and celebrated as a national holiday in Ethiopia. The other was Irreecha celebration that some say 7-10 million attended in the capitol city. This argument i am trying to make is not about the importance of the holiday but the foot traffic it brings so businesses can advertise their products to their customers.

The week of Meskel, companies advertised in the reporter newspaper 16 times, wishing well to those celebrating and advertising their services. these companies are beer companies, insurances, national bank, postal services and so on. The week of the Irreecha, none of the above companies advertised even if the celebration brought millions to the capitol. missed opportunity or intentional neglect, the people that was overlooked by this companies should know their culture was not celebrated by companies they frequented. the only way to change hegemony, is to starve those companies that neglected you of your hard earned money. Important: The newspaper sells it space for whom ever pays so this got to do anything with them.>>


Horus
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Re: POLITICS OF ADVERTS: thousands for Mesqel & zero for Irreecha! Oromos asked to boycott businesses which ignore them.

Post by Horus » 11 Oct 2019, 03:16

ያቤሎ

እኔ ይህን መሰል ጨዋታ በጣም ይስማማኛል። ትላንትና ስል ነበር። አዲሳባ የኦሮሞ ምርት ላይ እቀባ ቢመታ የነጃዋር መንጋ ይነቁ ነበር። እኔ በደስታ ውርርዱን እቀበላለሁ ። ኦሮሞ አልገዛም ይበል። ኢትዮጵያም የኦሮሞን አልገዛም ይበሉ ። ለዚህ ቀን ያብቅን !!!

present
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Posts: 10071
Joined: 22 Feb 2016, 17:37

Re: POLITICS OF ADVERTS: thousands for Mesqel & zero for Irreecha! Oromos asked to boycott businesses which ignore them.

Post by present » 11 Oct 2019, 06:46

That is the only thing they can do. Complain and boycott, any other option will be a disaster for them. Nobody EVER managed to fight through Ethiopians! And Never will!

And they have nothing we Ethiopians don't have. We will gain!

banebris2013
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Joined: 09 Apr 2013, 20:53

Re: POLITICS OF ADVERTS: thousands for Mesqel & zero for Irreecha! Oromos asked to boycott businesses which ignore them.

Post by banebris2013 » 11 Oct 2019, 08:22

Horus wrote:
11 Oct 2019, 03:16
ያቤሎ

እኔ ይህን መሰል ጨዋታ በጣም ይስማማኛል። ትላንትና ስል ነበር። አዲሳባ የኦሮሞ ምርት ላይ እቀባ ቢመታ የነጃዋር መንጋ ይነቁ ነበር። እኔ በደስታ ውርርዱን እቀበላለሁ ። ኦሮሞ አልገዛም ይበል። ኢትዮጵያም የኦሮሞን አልገዛም ይበሉ ። ለዚህ ቀን ያብቅን !!!
How do you plan to get goods in and out of addis? Oromia might do what amhara did to Tigray. Oromia can exist without addis, addis can not exist without oromia. By the way what are implying here "ኢትዮጵያም የኦሮሞን አልገዛም ይበሉ ".

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