Too often, we let the fear of failure dictate our actions only to miss out on the thrill of achieving unimaginable success. As a result, we take safe measures and walk paths that others have paved for us. In a lot of ways, our community does not encourage risk taking; visionary thinkers are dismissed and those who have innovative ideas are discouraged from being different. Yet there are some who insist on going against the grain—who lay it all on the line in order to seize their dreams. Today’s spotlight is on such an Ethiopian who challenged conventions only to excel and open new doors for others behind her.
Meet Bofta Yimam, an Emmy Award winning journalist and a former TV anchor who beat the odds and made it big in an industry that is frequently reserved for more familiar faces. Bofta is still involved in news reporting, but she has taken her decade of experience behind the camera and in front of it to become a motivational speaker. As a life coach and a mentor, Bofta empowers young and seasoned professionals alike to think outside of their comfort zones and to chase their passions with gusto.
During the Empower the Weekend event hosted by Helen Mesfin last month, Bofta spoke of the obstacles she faced when she first made the decision to enter the news industry. There were no models to follow, brown faces in news, let alone Ethiopians, were rarer to find than...continued...
Read full article at: https://ethiopians4cm.org/spotlighting- ... fta-yimam/
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Ethiopians4cm
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